Vail parking solution too the ‘three Cs’ |

Vail parking solution too the ‘three Cs’

Susie TjossemVail, CO, Colorado

The availability of parking has become a make it or break it proposition for Vail.When all the parking structures and overflow options are full, shoppers and diners go elsewhere. The threat of not finding a convenient parking place is causing more and more guests and locals to avoid coming to Vail. An Arrowhead resident tells of shopping Vail by mail, preferring to call the store and have their favorite items mailed instead of risking not finding a convenient parking space. Convenience has become the operative word in a very competitive retail and dining world. Luckily for those of us trying to make a living in Vail, the three Cs collaboration, cooperation and communication are hard at work. The Vail Parking Task Force, which was charged with coming up with 400 additional parking spaces before the start of next ski season, has been working together to create a parking plan. Members of the task force include representatives from Vail Resorts, the town of Vail and local merchants. The group has been working together since April to create a plan, which they presented to the town council this week.Everyone came to the table with solutions that will help ensure there is more available parking for shoppers, diners, and skiers; the life blood of Vail. By using the three Cs, to increase parking availability, they are ensuring that Theres No Comparison is more than just a slogan in Vail. One of the solutions, it turns out, is really quite simple. Its a change of mindset for many of us who live and work in the Vail Valley who have always felt entitled to beachfront parking. By using the three Cs to address the issue, construction companies have agreed to park and ride their workers. Because the Lionshead Parking Structure has more space, local merchants have agreed to encourage their employees to park there and take the short walk or bus ride to work. A minor inconvenience for workers will go a long way toward making Vail more convenient for our guests.The Vail Chamber & Business Association would like to encourage down-valley homeowners and guests to come and spend a day in Vails villages. The flowers are gorgeous, the streetscape is stunning and the ambiance is unmatchable. There really is no comparison. Happy 4th of July!Susie Tjossem is interim director of the Vail Chamber & Business Association and a member of the chambers board of directors.

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