Vail Resorts launches new foundation |

Vail Resorts launches new foundation

Daily staff report

BROOMFIELD — Vail Resorts announced Wednesday the formation of the EpicPromise Foundation, a public charity designed to support the employees of the company in times of need and offer educational scholarships to both employees and their families. To fund the foundation, Vail Resorts intends to contribute $500,000 per year and Vail Resorts CEO Rob Katz will make a one-time $1.5 million contribution to the foundation. In addition, all employees and guests of Vail Resorts will be given an opportunity to contribute.

Vail Resorts’ contribution to the foundation will be in addition to the company’s existing charitable giving efforts through its EpicPromise program, which encompasses the company’s year-round commitment to community support, environmental stewardship and employee engagement. Through EpicPromise, Vail Resorts already contributes $7.4 million per year in charitable donations to 250 local nonprofit partners, organizes 20,000 hours of company-sponsored employee volunteer time and executes on a variety of environmental initiatives each year.

“The mission of Vail Resorts is to create an experience of a lifetime for our guests and we do that by creating an experience of a lifetime for our employees,” Katz said. “The EpicPromise Foundation is another way for us to create that experience of a lifetime by supporting our employees in times of need and to ensure that they and their families can pursue their educational dreams. I feel very fortunate to be able to personally support this effort.”


The EpicPromise Foundation grant application process will open in January 2016, with the first round of grants awarded in February. It is anticipated that an estimated $750,000 in grants will be awarded each fiscal year. In addition to the one-time contribution by Katz and the annual funding provided by Vail Resorts, the foundation will also be able to receive charitable gifts from other employees and guests of Vail Resorts, which will begin after the foundation receives its regulatory approval in 2016. The foundation will be overseen by a board of directors, which will be made up entirely of non-executive employees from across the company’s mountain resorts and other business locations.

“The EpicPromise Foundation will be managed by our employees, for our employees,” Katz said. “It’s said that charity should begin at home and in this holiday season, we are creating a way for everyone at Vail Resorts to both give back and be supported. There is always more for us to do to create the experience of a lifetime for our employees, but this is a great addition to what it means to be a part of Vail Resorts.”

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