Vail Resorts launches online, mobile application
August 30, 2010
BROOMFIELD, Colorado – This season, visitors to Vail Resorts ski areas can track how many days and runs they’ve done, using technology embedded on lift tickets and passes.
Radio-frequency scanners on every lift at Breckenridge, Beaver Creek, Keystone and Vail resorts in Colorado and at Heavenly in California will communicate with chips embedded on passes and tickets to automatically track guests’ runs.
Riders can check their progress online or on the mobile EpicMix application, for free. They can opt in to share the data on their Facebook and Twitter updates. EpicMix also would let customers know when their Facebook friends are skiing.
Vail Resorts says no one sees the data unless customers opt in. Riders also can disable the radio-frequency chip.