Vail Resorts’ lodging won’t add nonmountain properties
Vail, CO ColoradoEe
BROOMFIELD, Colorado – Vail Resorts on Wednesday announced that it will no longer seek to add new RockResorts managed properties that are located outside of the company’s six mountain resorts.
Vail Resorts said that it would continue to look for new owned and managed properties located at the base of its mountain resorts and will continue to operate its owned RockResorts properties at its mountain resorts under the RockResorts brand. The company will also continue to look to add new concessions in the U.S. National Park system to complement its Grand Teton operations.
The company said it will be making staff reductions in its Lodging Division.
“The current economic and real estate environments make it difficult to realize the benefits of growing our Lodging Division outside of our mountain resorts and the National Parks,” said Rob Katz, chairman and chief executive officer of Vail Resorts. “We believe that by narrowing the focus of our lodging segment, we will provide an enhanced experience for our guests and better long-term profitability.”