Vail Resorts, PepsiCo expand their sustainability efforts
Vail Resorts and PepsiCo have announced an expansion of their partnership to 18 additional Vail Resorts locations across North America, including Whistler Blackcomb in British Columbia, Mount Snow in Vermont, and Hunter Mountain in New York.
In addition to renewing and expanding their product distribution partnership to 33 total resorts globally, PepsiCo committed to a significant annual investment in projects that support Commitment to Zero, Vail Resorts’ sustainability pledge to achieve a zero net operating footprint by 2030, including zero waste to landfills.
The companies will focus on waste reduction, including reducing beverage and food packaging waste and replacing wax-lined paper cups with compostable or durable PepsiCo products. Vail Resorts and PepsiCo have already begun this work at select resorts.
At the end of the 2018/19 ski season, the companies reported that more than 250,000 wax-lined paper cups — or 7,750 pounds of waste — had been saved from landfill as a result of this switch at multiple on-mountain restaurants. In synergy with Vail Resorts’ Commitment to Zero initiative, PepsiCo has its own target to make 100 percent of its product packaging recyclable, compostable, or biodegradable by 2025.
“It is by working together, through robust partnerships with shared sustainability goals, that we’ll have the most impact on climate change,” said Kate Wilson, senior director of sustainability at Vail Resorts, in a news release. “No one company can do it alone, and expanding our partnership with PepsiCo will allow us to make major progress toward reaching our most challenging Commitment to Zero pillar — zero waste to landfills. Our team is excited about the innovative solutions ahead as well as what we’ve accomplished with PepsiCo so far, which has contributed greatly to the progress we’ve made toward achieving our Commitment to Zero goal.”
In addition to waste diversion efforts, PepsiCo also will support Vail Resorts’ sustainability commitments through education initiatives, joint marketing efforts and creative upcycling projects. This season, Vail Resorts and PepsiCo will partner with international recycling leader TerraCycle to create picnic tables and Adirondack chairs out of recycled snack and candy wrappers for guests at Park City, Keystone, Beaver Creek, Vail and Breckenridge. The companies also are partnering with Fuse Marketing and Snow Park Technologies to develop a terrain park feature at Breckenridge made partially of recycled plastic and snack and candy wrapper material.
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Vail’s updated plans regarding the state guidelines and isolation housing requirements is one of several pieces of information guests are waiting on heading into the 2020-21 season.