Vail Resorts posts company-wide ski season gains
Lift ticket revenue at the company's North American mountain resorts increases 9.3%
By the numbers
9.3%: Increase in lift ticket revenue from the 2017/2018 to the 2018/2019 ski seasons.
6.5%: Increase in ski school revenue for the same period.
7.0%: Increase in dining revenue.
6.2%: Increase in retail revenue.
Source: Vail Resorts, reporting for North American Mountain Resorts.
EAGLE COUNTY — Vail Resorts’ publicly-released numbers aren’t broken down for individual resorts. But the company overall had a good ski season.
On Friday, Vail Resorts reported “certain ski season metrics” for the comparative periods from the beginning of the ski season through April 21 of this year, and through April 22 for the prior year.
A release stated that the reported ski season metrics are for the company’s North American mountain resorts, and the metrics exclude results from Australian resorts and urban ski areas in both periods. The data mentioned in this release is interim period data and is subject to fiscal quarter end review and adjustments.
- Season-to-date total lift ticket revenue at the company’s North American mountain resorts, including an allocated portion of season pass revenue for each applicable period, was up 9.3% compared to the prior year season-to-date period.
- Season-to-date ski school revenue was up 6.5% and dining revenue was up 7% compared to the prior year season-to-date period. Retail/rental revenue for North American resort store locations was up 6.2% compared to the prior year season-to-date period.
- Season-to-date total skier visits for the company’s North American mountain resorts were up 6.8% compared to the prior year season-to-date period.
“We are pleased with our overall results as the 2018-2019 North American ski season concludes, with strong growth in visitation and spending compared to the prior year,” Rob Katz, Vail Resorts’ CEO, said in the release. “The results from the key holiday weeks through the spring were largely in line with our original expectations as we saw strong destination visitation following the challenging early season period. Our results throughout the 2018-2019 North American ski season highlight the growth and stability resulting from our season pass, the benefit of our geographic diversification, the investments we make in our resorts and the success of our sophisticated, data-driven marketing efforts.”
While local numbers aren’t available, some local businesses reported a strong winter.
“We’ve never had a year like this one — ever,” Buzz Schleper, owner of Buzz’s Boards in Vail, said. “Rentals, retail, repair, everything, was just great.”
Schleper added that after the past two relatively lackluster seasons, it was “nice to see a good one.”
At the Park Hyatt Beaver Creek, Alessandra Sacco in the hotel’s sales and events department, said that hotel was busy for much of the winter.
“It was awesome,” Sacco said. “People were bummed the mountain closed (April 14) — people were super psyched by all the snow.”
And, thanks to abundant snowfall in February and March, Sacco said the hotel was completely sold out during both of those months.”
“It was an incredible winter — one of the best since I’ve been here,” Sacco said.
At the Vail tasting room of 10th Mountain Whiskey & Spirit Co., tasting room manager Andy Iole said it was an “interesting” winter.
“Numbers-wise, business was better than last year,” Iole said. On the other hand, people on staff said the tasting room “didn’t have as many of those long, drawn-out days we’ve had in the past.”
Asked if that could be because people were spending more time on the mountain than in Vail Village, Iole said, “That’s possible.”
Amid a challenging debut, the new whitewater park in Eagle made quite a splash during its opening season in the summer of 2019.