Vail Resorts reduces pass prices by $20 | VailDaily.com
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Vail Resorts reduces pass prices by $20

Daily staff report
newsroom@vaildaily.com
Vail, CO Colorado

EAGLE COUNTY, Colorado – Vail Resorts announced Thursday that its reducing the prices on 2011-12 season passes as part of a special offer.

The ski company is dropping prices by $20 for adults and $10 for children, teens and seniors on its Epic Pass, Epic Local Pass, Epic 7-Day, Summit Value Pass and Tahoe Value Pass beginning today through May 8.

Vail Resorts spokeswoman Kelly Ladyga said the company hasn’t previously run an offer that drops the initial prices of season passes.

“We’re always looking for ways to provide more value to our guests and better engagement with our resorts,” Ladyga said. “Coming off a record-breaking snow year, we want to continue the excitement into the next season.”

When asked whether the price decrease means the company isn’t selling as many season passes as anticipated, Ladyga said she couldn’t specifically comment on business goals and revenues.

“It’s really part of a broader strategy in terms of pricing and promotions,” she said. “We want to be more dynamic, quick, immediate and flexible in the marketplace.”

Those who have already purchased 2011-2012 season passes will automatically receive the new promotional price, including a refund for those who have already paid in full. Those who put money down on a season pass for next season will see a decrease in their remaining balance, Ladyga said.

All passes are available for purchase at http://www.epicpass.com.


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