Vail Resorts’ skier visits down 6.2 percent for year
Vail, CO Colorado
VAIL, Colorado ” As the ski season comes to an end, Vail Resorts said Friday skier visits, lift-ticket revenue and hotel bookings are down compared to last year.
Meanwhile, the company’s Epic Pass for next season is selling faster than it did last year.
Skier visits were down 6.2 percent for the year through Sunday compared to last year, Vail Resorts said Friday.
Lift ticket revenue was down 8.7 percent compared to last year.
Bookings at the company properties were down 12.8 percent in room nights compared to last year.
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The lift-revenue number was slightly worse than a similar statistic, 8.0 percent, that was issued for the ski season through March 1. Ski school, dining and retail stats compared to the previous year have also slipped since March 1, Katz said.
“This was attributable to a deterioration in our ski season metrics during the last two weeks of March 2009, where the close-in booking pattern, which had been strong throughout the winter ski season, did not materialize to the same degree,” said CEO Rob Katz.
However, the Easter holiday and the good snow were positive trends during that time, Katz said.
Katz added that Epic Pass sales are going well.
“We are very pleased with the number of 2009/2010 Epic Season Passes sold to date, which is already significantly exceeding the number of Epic Season Passes sold in the entire prior year spring sales period through May 31, 2008.”
Broomfield-based Vail Resorts runs Vail, Beaver Creek, Breckenridge, Keystone and Heavenly.