Vail Resorts’ subsidiary’s ski report mobile app sees big growth
BROOMFIELD, Colorado -The Ski & Snow Report application, available on both iPhone and Android, has added more than 350,000 users this season and over 170,000 users in the last two weeks, according to a Vail Resorts announcement Wednesday.In addition, overall mobile traffic, including both the app and mobile traffic to OnTheSnow, which is operated by Vail Resorts subsidiary Mountain News Corp., is up 45 percent over last year.”It’s like the mid-1990s with the exciting rapid growth of the web all over again,” says Chad Dyer, OnTheSnow’s Global Managing Director. “The way skiers and snowboarders consume information is shifting, and the growth of our mobile app is a game-changer for our entire business.”The application’s Twitter-like reporting feature allows users to post their own first-hand snow reports and photos from the slopes. “Our community is creating fresh information all day, every day,” says Patrick Crawford, content director for OnTheSnow. “We’re averaging over 1,500 first-hand snow reports a day, and the apps have the critical mass necessary to be the first viable tool for crowd-sourced snow reports. The app blends the vital information of snow reporting with the timeliness and authenticity of social, crowd-sourced media. The user community is an unprecedented information gathering tool and fact-checking source for our traditional snow reports.”For more information, visit http://www.onthesnow.com or download the app at the iPhone app store or Android market.OnTheSnow is the world’s most visited ski/snowboard portal. The site is visited by over 9.6 million unique skiers and snowboarders a year, and is published in 14 countries. The company also provides snow reports to more than 1,500 web sites throughout the world.
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