Vail Resorts to serve organic coffee
VAIL, Colorado ” Vail Resorts said Tuesday it would serve organic, fair-trade coffee at its ski resorts and hotels starting next winter.
It will also eliminate the use of artificial trans fat at its restaurants, the company said.
“This is important news for our guests who are seeking more natural, organic options at home and while they’re traveling,” said CEO Rob Katz in a press release.
The commitment expands on the company’s “Appetite for Life” program, which it launches last year as it announced it would service “natural” meats and organic dairy products.
The organic, fair-trade coffee and espresso that Vail Resorts will serve will be Starbucks brand.
“By aligning with a company like Starbucks that is also focused on making a positive contribution to the environment, we feel that our guests will be doubly served – they’ll receive the best quality products and know that they have been produced and sourced in sustainable ways,” Katz said.
Vail Resorts owns Vail, Beaver Creek, Breckenridge, Heavenly and Keystone.
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Are we seeing more bears because there are more bears on the valley floor, or because we’re all spending more time at home? It could be a bit of both.