Vail restaurant, Sweet Basil, celebrates 30 years
Vail, CO, Colorado
VAIL ” In the world of fine resort dining, there’s a lot more to longevity than a signature dish.
Sweet Basil not only earns its reputation every day as a premier restaurant in the Vail Valley ” where there are more Wine Spectator award-winning establishments than any other resort community in the United States ” but it’s been doing so now for three decades.
“It’s been a great 30 years; I’ve had a lot of great people,” says Kevin Clair, who founded Sweet Basil in the heart of Vail Village in 1977. “It’s a business, and a passion, but it has to all work.”
Visitors to the online Zagat Survey recently voted Sweet Basil Colorado’s most popular restaurant. And Giada De Laurentiis is features Sweet Basil this month in a segment of her syndicated show, “Giada’s Weekend Getaways,” on the Food Network.
Unlike many other fine restaurants in Vail where crowds and eateries come and go with the seasons, Sweet Basil is open for lunch and dinner nearly every day of the year, with reservations always recommended. That success alone has provided the opportunity for hundreds of other people ” chefs, cooks, managers, servers and bartenders ” to add Sweet Basil to their resumes, as well.
At last count, more than two dozen former employees of Sweet Basil ” from busboys and waiters to managers and chefs ” have gone on to own or partner in their own fine dining establishments, not only in the Vail Valley but in places like Denver, Tucson, Ariz., and Washington D.C. They praise Clair for challenging and inspiring them to do great things.
“Kevin’s a real pioneer of Colorado cuisine. He’s always pushing for quality and doesn’t accept anything less. He’s constantly developing the menu, searching for something better, and he wants his staff to be better, too,” says Chef Alex Seidel, Sweet Basil’s chef de cuisine for three years before leaving to start Fruition Restaurant, his own highly acclaimed establishment in Denver. “Being in business for 30 years is a tribute to him, for being able to recruit and train all these good people ” and to make it all fun while serving 300 dinners a night.”
The first rule of business is to stay in business, Morgan said, adding Sweet Basil’s “culture of excellence,” in which the management team and staff are “never satisfied,” has been key to their success.
Clair and Morgan, for example, regularly study other fine restaurants, traveling to the centers of haute cuisine ” New York City, Los Angeles, Chicago and San Francisco ” and taking other members of Sweet Basil’s management team with them to peruse the menus and observe the latest trends.
“Sweet Basil never rests on its laurels as, say, the best restaurant in Vail,” says Bruce Yim, executive chef at Sweet Basil for eight years before moving to Tucson as co-owner of a new restaurant there, Vin Tabla. “We would compare ourselves to the best restaurants in the country. Working at Sweet Basil is a great experience.”
The lunch and dinner menus at Sweet Basil ” featuring what Clair describes as “creative, contemporary cuisine with international influences” ” are eternal works in progress, changing season-to-season, sometimes even month-to-month, to take advantage of fresh ingredients and styles. The constant, “ingredient-driven”
refinements can be a challenge for everyone ” even the customers ” but the staff remains interested, and engaged.
“It keeps things enticing,” Yim says.
There’s no customer more loyal to Sweet Basil than Rod Slifer, who lives in a penthouse apartment above Sweet Basil and has dined there regularly since the doors opened.
“Sweet Basil’s really professional in everything they do,” says Slifer. “They’ve done a great job.”
For more information about Sweet Basil, or to make reservations for lunch or dinner up to two months in advance, visit http://www.sweetbasil-vail.com or call 476-0125.