Vail shows bring in more than $10 million
Vail, CO Colorado
VAIL, Colorado –Four major events in the town of Vail – Street Beat, Hot Summer Nights, Teva Mountain Games and the Vail International Dance Festival – bring in more than $10 million in economic benefits for the town and its businesses, according to a recent report by the Vail Valley Foundation.
That’s what Mike Imhof, of the Vail Valley Foundation, told the Vail Economic Advisory Council Tuesday as he presented the different economic values from each show. While the town might like the demographics that one show brings in over another, there are benefits across the board, he said.
The most lucrative event is the dance festival, which brings in affluent people to watch nearly two weeks worth of performances. These people eat in Vail’s finer restaurants and spend money here, he said.
“The dance festival gets endless PR,” Imhof said, pointed out a spread in the New York Times this summer as being worth $500,000 in press alone. “That festival is easily on par with anything in the world.”
Dance festival attendees might eat at places like Sweet Basil and La Tour and spend as much as $164 per day on average, while Hot Summer Nights’ attendees spend a lot less but still bring in value.
For the 21 to 39 age bracket, Hot Summer Nights is a summer social event that brings people to town on Tuesday nights, which are typically slower evenings. The people who go to the shows spend about $35 on the concert nights, but there’s a sense of community at the shows and within the town during the event, he said.
Teva Mountain Games have similar crowds – it’s not uncommon to see feet sticking out of a truck in the parking garage as people sometimes sleep in their cars, Imhof said. That being said, Teva brings in about $4 million to the town and this year had 40 percent more athletes participating in the events.
Street Beat, also sponsored by Bud Light, has a slightly different economic benefit because the concerts happen during the ski season when people are in town from all over. The guests are more affluent and spend about $50 on the night of the shows, Imhof said.
“The demographics are an interesting make-up (at Street Beat),” he said.
Lauren Glendenning can be reached at 970-748-2983 or email@example.com