Vail special events get $789,000 |

Vail special events get $789,000

Vail Daily staff report
Vail, CO Colorado

VAIL, Colorado -The Vail Commission on Special Events has budgeted $789,000 to help sponsor 30 events in 2010. The seven-member commission met Oct. 28 to finalize the allocations. Over 40 event proposals with requests totaling $1.7 million were considered.

The 2010 special events budget was allocated by the Town Council as part of the overall town budget and includes money collected from the annual business license fees paid by Vail businesses. The budget was unchanged from 2009 and was identified as an economic development initiative by the Town Council.

The largest allocation for 2010, $75,000, was awarded to the Vail Valley Foundation to help fund the Teva Mountain Games in June. Other significant funding awards include $60,000 for Holidays in Vail, $55,000 for Spring Back to Vail, $55,000 for Oktoberfest, $45,000 for the Vail Film Festival, $48,000 for the Vail Farmers’ Market, $50,000 for Gourmet on Gore, $50,000 for Vail America Days and $50,000 for Snow Daze. Several new events were also funded, including $50,000 to the Colorado Soul Festival, a music festival scheduled for Aug. 20-22. The Vail Gaelic Games is scheduled for May 14-16 and received $20,000, and Vail Restaurant Month, which will fill the time frame from Sept. 20 to Oct. 17, received $45,000.

The Commission on Special Events also allocated $20,000 to the Participatory Sports Group, a newly-developed partnership between the Vail Local Marketing District, Vail Recreation District and Vail Valley Partnership that is actively recruiting participatory sporting events to help fill unused venues at various times of the year.

The Town Council’s philosophy behind supporting special events with public funds is based upon the rationale that special events are not an expense, but rather a local economic stimulus.

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The Longevity Project is an annual campaign to help educate readers about what it takes to live a long, fulfilling life in our valley. This year Kevin shares his story of hope and celebration of life with his presentation Cracked, Not Broken as we explore the critical and relevant topic of mental health.

The Commission rated each event’s potential to benefit local restaurants, increase room nights, stimulate retail sales, contribute to Vail’s sense of community, promote a visitor’s intent to return, contribute to a balanced calendar of events, match the profile of targeted visitors, the producer’s ability to deliver an event compatible with the image of Vail as a world class resort, demonstrate growth and sponsorship potential, and comply with Vail’s environmental sustainability goals.

For a complete list of the event allocations, visit

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