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Vail Tech Bytes: Summer technology checklist for businesses

Jessie Williams
Tech Bytes
Vail, CO Colorado

VAIL, Colorado –With the summer season upon us in Colorado’s Vail Valley, I thought it a good time to put together a quick checklist of items your business should be doing, technology-wise, during the off season and moving into the summer.

If you’re already doing all these things, then good for you, you’re definitely on the right track. If not, take some time to get caught up – your customers, and in turn your bank account, will thank you.

1. Get involved with social media. Do you have a Facebook page? Have you registered a Twitter account? Are you posting your adventure and how-to videos on You Tube? Now is the perfect time to explore some of these social media avenues, as they are a great place to promote your local’s specials, summer sales and new product and service offerings, and most of all, get people talking about your business online.



2. Update your website. Has it been more than three months since you last changed anything on your website? Does your home page still showcase photos of skiers, snowboarders and winter scenery? Are you taking full advantage of your website by letting customers order products online, book reservations for their next rafting trip or special dinner. Can they see your summer rates, sales and specials? Use this time to get your website up to speed, and make it a better resource for your customers and a new revenue source for you.

3. Upgrade your hardware and software. Have you been putting off upgrading to the newest operating system of your computer or the new versions of your software? Is your wireless network in need of more speed? Does it still take your printer minutes just to warm up and print one page? It’s time to take a careful look at your current tools and see if there’s any room for improvement. Even though it may cost a bit upfront now, the payoff in increased productivity will happen faster than you can imagine, and many newer electronics can save you a lot on your electricity bills as well.



4. Learn a new skill. Have you always wished you were better at using Excel, Powerpoint or Word? Is it time to learn about ways to better organize your digital photos or computer files? Want to know what else your smartphone can do for you? Why not sign up for a class at Colorado Mountain College, look into the many online training courses available (I recommend Lynda.com), or even give us here at Second October a call and we’ll set up some private lessons for you. Use this summer as a time to finally learn those skills you’ve always wished you had.

5. Start an e-mail newsletter. E-mail blasts are one of the easiest and most cost-effective ways to get valuable marketing information out to all of your clients and customers. Use newsletters to promote your summer menus, rates and specials, and be sure to include a coupon or special discount code so you can track the success of your campaigns and new business.

So what are you waiting for? Get going on getting your business technology up to speed and getting more customers as a result. And as always, be sure to contact us for any help you need along the way.



Jessie Williams is the owner of Second October Media, http://secondoctober.com, a Web development and graphic design firm in Edwards. Have a tech question you’d like answered? Send her an e-mail at info@secondoctober.com.


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