Vail to host 2008 Mountain Travel Symposium |

Vail to host 2008 Mountain Travel Symposium

Michael KurzVail, CO, Colorado

The countdown has begun.In 43 days, some of the worlds most influential leaders and decision makers in the destination travel industry will be visiting Vail for the 2008 Mountain Travel Symposium. Forty-three days to making a first impression all over again. During the weeklong conference that runs April 6-12, the promise of Vails renaissance will become an unforgettable reality. While more is still to come the opening of Arrabelle and Vail Square as well as the new properties and restaurants there is no better time for Vail to reintroduce itself. Like all perennial brands that a have successfully evolved, Vail embraces its core values while it upgrades select elements to assure it continues to resonate with and compel key audiences to keep us top-of-mind. Forty-three days and we can illustrate that the completion of that task is well underway.The Mountain Travel Symposium also presents us with the opportunity to promote Vail as a 365-day destination. As the locals adage goes, I came for the winter and stayed for the summer. More and more visitors are beginning to see why the valley is alluring year-round. An event on Tuesday, April 8 will demonstrate our commitment to 365 days of delivering world-class guest experiences. Created by local firms Untraditional Marketing and Peeples Ink, the nights theme will focus on all there is to do in Vail when the snow melts and the landscape erupts in all its wildflower-strewn, stream-glistening glory. The event will tantalize attendees with the dynamic nature of this destination and showcase the community in which many of us have chosen to live, work, play and thrive. While the symposium is expected to realize $1 million in revenue for the local business community, drawing more than 1,100 marketing and sales travel executives into town, the importance of the event in the long term rests on providing an exceptionally high quality guest experience as the business community bands together and proves theres no comparison. Event sponsors, including the town of Vail, Vail Resorts, Vail Cascade Resort & Spa and the Vail Valley Partnership, have generously donated hard dollars and in-kind services to help ensure the events success and that a world-class experience is delivered. The Partnership will lead a door-to-door grassroots campaign beginning in March to educate and inform local businesses how they can help contribute to enhancing the symposium guests experience. All Vail businesses are encouraged to welcome Mountain Travel Symposium guests with retail, restaurant or activity promotions or specials. Look for us knocking on your doors soon.Mountain Travel Symposium guests are key centers of influence who will, when we do this right, generate lingering, positive word-of-mouth messaging about the luxurious accommodations, superior service, welcoming attitude, and thoughtful amenities they encounter here. As business owners, we encourage you to embrace this audience, take advantage of the presentations during the conference and learn more about our competitive viewpoints. For more information on how your business can get involved or attend the Mountain Travel Symposium, contact the Partnerships Rich tenBraak, director of travel & tourism, at Kurz is the President and Chief Executive Officer of the Vail Valley Partnership.

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