Vail to look at merging town boards
Vail, CO Colorado
VAIL, Colorado – The town of Vail talked about an idea Tuesday to essentially merge the town’s Commission on Special Events board and the Vail Local Marketing District Advisory Council in an effort to get a bigger bang for its buck.
Councilman Andy Daly said that special events are playing an increasing role in driving the local economy and that the two boards should integrate in order to present a marketing and public relations message that is one and the same.
“The feedback I’ve gotten is that special events are becoming increasingly important, but we don’t seem to coordinate them particularly well relative to the marketing,” Daly said. “If we could market them better, the value of the events would improve because they would bring more people here.”
Councilwoman Margaret Rogers said she needs more information because she’s not so sure there’s anything broken with the system the town currently has. But Councilwoman Susie Tjossem said it’s more about taking the organization to the next step.
“We’re really trying to formalize that collaboration through structure,” Tjossem said.
Daly said the leadership roles wouldn’t really change. Beth Slifer would continue on as the chair of the Vail Local Marketing District Advisory Council, while Sybill Navas would still head the Commission on Special Events, and both would continue to operate under the town of Vail’s Economic Development department. The Town Council would still fund the Commission on Special Events out of the general fund, so the budgets of both groups wouldn’t be affected, Daly said.
The Vail Economic Advisory Council would also likely be involved in the restructuring.
The merge would just create a better focus and get the entities working more closely together, Daly said, but Rogers was worried there could be unintended consequences.
“Things are going pretty well right now,” Rogers said. “There’s going to be pros and cons to restructuring these organizations.”
The Town Council agreed to move forward with discussions among the groups to figure out if a merger of some kind would be beneficial, starting first with a look at both the Commission on Special Events and the Vail Local Marketing District’s missions.
Community Editor Lauren Glendenning can be reached at 970-748-2983 or email@example.com.
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