If you want to change the world, start at home. That is exactly what Burton did. They looked at what types of changes they could make within their organization to help promote sustainability around them. At their global headquarters in Burlington, Vermont, Burton prides itself on having 100% of their energy come from renewable sources. Their goal is to cut energy use by 5% per year and are doing things like full energy audits. Their award-winning commuting programs incentivize their employees to commute creatively and even offer preferred parking for bikes and carpoolers. At this year’s U.S. Open, Burton teamed up with Vail Mountain to strive for a carbon neutral event. Calculations measured all of the energy, fuel and trash generated during this event, all the way from snowmaking through concert electricity. “We worked with our operations teams to understand cat hours, snowmaking, electrical use for the halfpipe and slope style venues, and get post event reports from the waste hauler,” said Brian Rodine, Environmental Sustainability and Compliance Manager for Vail Mountain. “Once we have the figures, Burton works to estimate the Greenhouse gas equivalents with a third party. When we have that final tally, we will purchase certified offsets from carbon reduction projects.” They’re also aiming for zero waste going to the landfill. “All the signage seen along the halfpipe and on the big towers promoting the event is recycled,” said Ali Kenney, Senior Director of Global Supply Chain and Sustainability at Burton. A company called Ecologic Designs out of Boulder turns these banners into laptop cases, tablet cases and reusable bags that are used for giveaways. “People want to support a brand that has strong values,” added Kenney. “If you are a snowboarder or skier enjoying the outdoors, then you really ought to be supporting brands that are doing what they can to help the environment.”
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