Vail Valley: Beaver Creek lands 2011 Mountain Travel Symposium |

Vail Valley: Beaver Creek lands 2011 Mountain Travel Symposium

Daily Staff Report
Vail, CO, Colorado

Mountain Travel Symposium co-founders and partners Mike Pierson and Ralf Garrison have awarded bids to three major mountain resorts to host the next three events. The ski-industry gathering will return to the Vail Valley in 2011 to Beaver Creek.

The annual symposium, now in its 35th year, moves each year to resorts and attracts approximately 1,000 attendees to participate in two trade shows and an educational forum.

Vail Resorts submitted a bid for Beaver Creek Resort and was selected for the 2011 event. Most events will be held at the Beaver Creek Convention Center and Vilar Center, from April 3 – 9, 2011. North Lake Tahoe and the Resort at Squaw Creek were awarded the 2012 symposium and Snowmass got the nod for 2013..

“We had seven wonderful bids this year from destinations that offer outstanding services and amenities so it was a difficult decision choosing between all the options,” Pierson said. “Interest in hosting the symposium keeps growing because it is an excellent opportunity for the host resort to showcase their property and amenities to top U.S. and international tour operators, wholesalers, and ski trip planners and that opportunity to showcase your resort has become more crucial than ever in this tricky economy.

The focus of the week-long symposium is two trade shows in which marketing professionals begin negotiations and writing orders for large blocks of business that involve every aspect of ski and snowboard vacations from lodging and lift tickets to airfare and ground transportation. The two-day educational forum held in the middle of the week offers sessions with nationally known speakers on current issues and a series of small group workshops for specific training, problem solving, and skill building.

This year’s symposium is in Banff, Alberta from April 11-17. An estimated 900 people have already registered. Attendance is stronger than projected and the individual appointments during the trade exchange are nearly booked.

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