Vail Valley Bizwatch: Caked with Love, specialty cakes
Business name: Caked with Love.
Owner: Erin Fernandez.
Participate in The Longevity Project
The Longevity Project is an annual campaign to help educate readers about what it takes to live a long, fulfilling life in our valley. This year Kevin shares his story of hope and celebration of life with his presentation Cracked, Not Broken as we explore the critical and relevant topic of mental health.
What goods or services do you provide? I make cakes for all occasions, specializing in wedding cakes. My goal is to provide my clients with an original cake and delightful experience for their special event.
What strategy do you use to differentiate your business from your competition? One of my favorite parts of making a cake is designing one. I think that all weddings are unique, and so are each one of my cakes. I want my cakes to be affordable. The going rate for wedding cakes can be costly. I believe there’s a happy medium.
It seems as though every time I’m done meeting with a bride and groom, I am genuinely happy for them because they’re getting married! I try to incorporate that enthusiasm in my work.
Tell us a little about your background, education and experience: I started out for the love of baking, inspired by my mom’s homemade chocolate cake when I was growing up. After I moved to Vail, I guess you could say I became a little more domesticated and loved just being in the kitchen. I started creating my own recipes, then sharing my desserts with family and friends.
My love for baking evolved when I had the opportunity to work for Kelly Liken. I was brought in as a pastry assistant, and two years later I was writing the dessert menu. I learned so much about anything and everything pastry at Kelly’s restaurant. It gave me a whole new perspective of the culinary world, and how your food should always be unforgettable. I hope that philosophy will always help me to continue to grow.
A few years ago, I started making wedding cakes for friends. Hearing the feedback on my cakes and the thought of the happiness that it brought to their special day encouraged me to start my own business. I’ve also worked for some pretty amazing women who were business owners, which has helped form my ideas of how personal a small business should be.