Vail Valley Bizwatch: Cardio Dance Studio, Eagle
Vail, CO, Colorado
Business name: Cardio Dance Studio.
Location: 725 Chambers Avenue, Eagle.
Date opened: June 8, 2009.
Owner: Lee Harding.
What goods or services do you provide? Cardio dance classes, pilates mat, yoga, beginners ballroom, birthday parties, art shows and childrens productions starting age 4 and up.
What’s new or exciting at your place? A six-week combined cardio, pilates and yoga course from Oct. 11through Nov. 20 – look good for the holidays and be fit and strong for ski season!
What strategy do you use to differentiate your business from your competition? We try to offer what nobody else is offering at prices customers can manage and treat all customers like family.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? The philosophy of keeping yourself fit for maximum enjoyment of life and to keep illness and old age away as long as possible. Our customers can expect to feel energized and exhilarated when they walk out the door.
Tell us a little about your background, education and experience: I was born in South Africa and have been dancing since I was five years old. After completing school and executivebusiness college, I became a professional dancer and fitness instructor at age 18. I traveled to London, Spain, Canada, the U.S. and the Carribean in various dance productions over the years.
I arrived in the valley 21 years ago and helped run the family business salon, “Looking Good.” I then became a Realtor with Slifer Smith and Frampton while always staying involved in teaching dance until my daughter Jade was born in 2003.
I opened my own studio for cardio dance in June last year and in September last year opened Red Rocks Academy of Dance and offered ballet, tap, hip hop and ballroom. I sold Red Rocks to the Vail Valley Academy of Dance earlier this year and currently teach ballet, tap and jazz for the new studio. I also continue to teach cardio dance at my own studio to remain strong and fit for dance and the journey into my old age.
What is the most humorous thing that has happened at your business since you opened? A little girl was picking her nose in my ballet class and I asked her if she was going to share it. This normally makes most children stop and say “no,” but she said “yes…. here you go!” I no longer ask that question.