Vail Valley Bizwatch: Eagle Ranch Fitness Center |

Vail Valley Bizwatch: Eagle Ranch Fitness Center

Daily Staff Report
Vail, CO, Colorado
Special to the DailyThe crew at the Eagle Ranch Fitness Center is, from left, Hilary Welch-Petrowski, Lisa Woods, Keri Srholez, Katie Shepard, and Ellen Sirico.

Business name: Eagle Ranch Fitness Club.

Date opened: June 1, 2007.

Manager: Hilary Welch-Petrowski.

Contact info: Call 970-328-5770. We’re located at 717A Sylvan Lake Road in Eagle.

What goods or services do you provide? Our 5,000 square foot facility has a wide range of fitness classes in a private studio, cardio, circuit training and free weight rooms, personal trainers, and locker rooms with steam rooms. We also offer to our members a bright and fun child watch area, a great place for children to play while the parents work out.

What’s new or exciting at your place? We are hosting an open Sept. 19 from 8 a.m. to 3:30 p.m. That day will give people an opportunity to come in and exercise for free and try an assortment of our classes, including: advanced yoga, beginner yoga, tai chi, core training, muscle conditioning, and power interval.

The open house is also an appreciation day for our current members. As a thank you for their continued support, current members who work out that day will be included in door prize raffles for free memberships, personal training sessions, health assessments, water bottles, child watch cards, and more! This is a great opportunity for those who are thinking about joining this club to give it a try!

We currently offer a six-month membership special (purchase five months and get the sixth month free), an annual membership deal (purchase 10 months and get two months free), and a monthly membership.

What strategy do you use to differentiate your business from your competition? It is extremely important to us that our members are happy with the service we provide. The variety of fitness classes, state-of-the-art equipment, an experienced and attentive staff and a clean facility set us apart from the competition.

Our class instructors provide challenging workouts for members who are fit, as well as specialty workouts for persons over 50, and for individuals who are beginning an exercise program. Our personal trainers help clients establish and reach their health and fitness goals. We are always striving to meet and exceed our member’s expectations.

What philosophy do you follow in dealing with your customers? What can your customers expect from you? Our members can expect a high level of customer service. We assess their needs, and try to the best of our abilities to accommodate them. We provide rigorous classes for those who are up to the challenge, as well as beginner classes for those who want to progress at a slower pace. Our instructors and trainers have the expertise to assess your abilities and help you meet your goals. I think we meet or exceed our members’ expectations of their club.

Tell us a little about your background, education and experience: I have a master’s degree in exercise physiology from Penn State University, and a Clinical Exercise Specialist certification from the American College of Sports Medicine. I was the manager of The Duquesne Club Health and Fitness Center in Pittsburgh, Penn. for four years, and the fitness director at The Vail Racquet Club for 2 years.

My clinical background has been working in cardiac rehabilitation at a number of hospitals in Pittsburgh, but most recently for Vail Valley Medical Center and for Avanti Cardiology. I have been a personal trainer for 15 years at numerous health clubs, as well as in people’s homes.

What are you most proud of with your business? I am most proud of the successes of our members. Helping our members achieve their fitness goals, no matter how big or small those goals may be, is very exciting. Making that initial commitment to exercise is the first step towards improving your overall health. Once you make that commitment, my staff and I are available to help you every step of the way on the road to good health and improved fitness.

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