Vail Valley Bizwatch: Higher Elevation Healing Arts School
Vail, CO Colorado
Location: 210 Edwards Village Blvd. Unit D-109
Date opened: January.
Owner: Audrey Moran
What goods or services do you provide?
Higher Elevation Healing Arts School is a private occupational school that currently teaches massage therapy and continuing education for massage therapists. We have three instructors with excellent and varied experience. We will also host stress management and self-massage classes for the community in the near future. Part of our school will be a very active student clinic. We will offer student massage for $30 per hour, making regular massage attainable for everyone.
What’s new or exciting at your place?
We just received our approval from the state of Colorado and are now enrolling our first professional massage therapist training course. We have space for eight students in our full-time program starting April 25, graduating in October. The program goes four days a week from 8:30 a.m. to 1:30 p.m. This makes working while attending training a real possibility. We are excited for this class as they will have the opportunity to be employed as massage therapists before next winter season. We will also begin enrolling the part-time training program that starts July 22 and runs for one year going two days per week.
What strategy do you use to differentiate your business from your competition?
We are a small school compared to many of the massage schools on the Front Range. We will not have more than eight students per class, which guarantees that you will have plenty of one-on-one instructor time. Also, our curriculum specifically prepares the students to succeed in the spa industry, so you can be gainfully employed here in the valley or almost anywhere in the world without needing extra training.
What philosophy do you follow in dealing with your customers? What can your customers expect from you?
Our philosophy is to meet the unmet needs of our community. We are doing this in several ways by bringing massage therapy education to the Vail Valley, and by creating an affordable source of massage therapy through the student clinic. We hope to partner with more spas in the area and make their trainings more meaningful and provide continuing education hours locally at an affordable price. More education for local therapists will support Vail as a health and wellness destination. Starting in June we will offer student massage to the community for $30 per hour. I think this will make massage more accessible for everyone. We really believe in the healing power of massage and want to share the health benefits with the entire valley.
Tell us a little about your background, education and experience:
Massage therapy school changed my life. I attended when I was 18 in Washington state to get a skill under my belt, and I never could have imagined where it would take me. I secured a job just outside of Jackson Hole before even graduating. After living there for two winters and a summer I opened my own spa on Mackinac Island in Michigan. I have always been passionate about training and loved that part of my job. I decided to come to Vail to pursue working in the higher-end spas. I spent two years at the Ritz-Carlton and then moved to Spa Anjali as a lead therapist. Last year, people started approaching me about teaching massage therapy, and after some research I decided that opening a massage school here would be a great thing.
What is the most humorous thing that has happened at your business since you opened?
We have a skeleton, who has yet to be named, but he has become the unofficial school mascot. Our first class will get the honor of naming him. I have seen a number of people do a double take as they walk by the school and see him standing in the window. So please don’t be scared – we are friendly. Visit us today and learn about all of our new services.
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