Vail Valley Bizwatch: Lift Creative Group |

Vail Valley Bizwatch: Lift Creative Group

Daily Staff Report
Vail, CO, Colorado

Business name: Lift Creative Group.

Date opened: January, 2009.

Owners: Brandon Swonger and Michael Smith

Contact info:

Brandon Swonger: Phone, 970-376-7567. E-mail,

Michael Smith: Phone, 970-376-8010. E-mail,


What goods or services do you provide? We provide graphic design, Web design and development, e-commerce, search engine optimization, content management systems, creative direction, print content creation, logos, identity, branding, brochures, advertising and much more.

What strategy do you use to differentiate your business from the competition? Lift Creative Group is a small, two-person collaboration that offers agency quality print and Web design services for a fraction of an agency’s price. We can help plan the visual communications needs of any business.

What philosophy do you follow in dealing with your customers? We listen to our clients’ ideas and goals, then work with them during the design process to achieve extraordinary results. We keep communication open during and after the project is completed.

What can your customers expect from you? We are friendly, knowledgeable guys who are easy to work with. Our customers can expect striking, original design concepts, Web functionality and branding solutions. Our Web focus is based on content management systems, search engine optimization, e-commerce, and e-mail marketing. Each project has different milestones and objectives, but we are there to guide clients along the way.

Tell us a little about your background, education and experience: Michael Smith moved to Vail from Chicago after earning a bachelor’s degree from Northern Illinois University in December of 2007. He began his career in Web technologies at 17, developing Web solutions for Bio Imaging Research in Lincolnshire, Ill.

In college, Michael studied computer science, mathematics, and physics, and devoted much of his time to high energy physics research through the university and Fermi National Laboratories. Recently, Michael worked as an independent contractor with an agency in Edwards, Vail Pro Media, where he provided creative Web solutions for many local businesses. He possess ample experience and knowledge in the realm of Web development and data analysis. Michael is also a guitar instructor at Sera Schools and Sera Academy for students between the ages of 6 and 15.

Brandon Swonger is a talented graphic designer with years of experience in both print and the Web. He received a degree in Graphic Design from Ohio University in 2004, and graduated with cum laude honors.

After graduation, Brandon went on to work at various creative agencies including Kelley Communications Group and Vail Pro Media while continuing to work with freelance clients as well. These experiences helped strengthen his eye for creative direction, inventive layout, typography, image manipulation, and color sensibility. Brandon is easy to work with and uses his skills to help clients exceed their goals.

What is the most humorous thing that has happened at your business since you’ve opened? We’ve met most of our new clients on the lifts!

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