Vail Valley Bizwatch: New business offers snowbike rentals |

Vail Valley Bizwatch: New business offers snowbike rentals

Roger’s Snowbike Rentals rent Brenter Snowbikes for guests to ride on the slopes during the day.
Special to the Daily |

Business name: Roger’s Snowbike Rentals, part of Rocky Mountain Snowbike Inc.

Location: We’re in Lionshead, next to Lionshead Liquors and inside Charlie’s T’s.

Date opened: Dec. 15.

Owner: Roger Hollenbeck with associate Dan Rolfe.

Contact information: To reserve your snowbikes in advance, go to, and then call or text 970-389-7006. You may also scan the QR code with your smartphone.

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What goods or services do you provide? We rent Brenter Snowbikes for guests to ride on the slopes during the day. Kids must be 9 1/2 years old and 4 feet, 5 inches tall. Adults up to 6 feet, 6 inches can ride, and reservations are recommended. We deliver snowbikes to experienced snowbikers staying in Beaver Creek and Avon. Guests can purchase Brenter Snowbike products through the shop or at

What’s new or exciting at your place? Now you can rent a snowbike and ride all over the mountain wearing snowboard boots or ski boot footskis without a guide. We fit our customers with their snowbike and footskis inside the shop, out of the weather. First-time guests learn the basic turning method by watching a brief in-shop video while sitting on a snowbike and can watch it again on their smartphones out on the slopes. With a smartphone, they always have a snowbike coach handy. We thoroughly teach guests how to handle the equipment, lift loading and unloading before leaving the shop area. Our shop is just a two-minute walk through The Arabelle shopping district near the bottom of the gondola in Lionshead.

What strategy do you use to differentiate your business from your competition? We are the first and only independent Snowbike unguided rental location in the Vail Valley. Come watch the “How to ride a Snowbike” video in the shop or at home, and then give us a call.

We have unguided snowbike rentals all day long. Go where you please, when you please without a guide. Snowboarders can wear their snowboard boots. No more plastic — we have snowboard binding footskis. Locals can drop by and register for a discount.

We are a local independent business and want to work with locals to jump-start snowbiking in Vail and Beaver Creek. We deliver and pick up snowbikes for experienced riders staying in Beaver Creek, Bachelor Gulch, Avon, Vail and other locations. We don’t rent ski boots or snowboard boots. Guests bring their own or rent them from one of the many ski or snowboard rental shops in the valley. Finally, if you’ve never skied or snowboarded in your life or have sore joints and can’t ski or snowboard anymore, then we want you! Snowbike is the quickest way to visit the slopes. Our motto: If you can ride a bike, you can ride a snowbike!

What philosophy do you follow in dealing with your customers? We want everyone to be successful and find a new way to enjoy the mountains. There are a lot of unexplored places on Vail Mountain and Beaver Creek you can visit even if you’ve been visiting the area or living in the valley for years.

What can your customers expect from you? Our guests can expect to ride the highest quality next generation Brenter C6 and C4 Snowbikes and receive the best off-slope instruction available.

Tell us a little about your background, education and experience: Roger Hollenbeck has been teaching, training and riding Brenter Snowbike products at resorts throughout Colorado since 1996. Roger has rented snowbikes to guests at Copper Mountain, Breckenridge, Keystone, Steamboat and the Vail Valley and has contributed to product and teaching method development and innovation for the past 15 years Dan Rolfe is a longtime local resident and knows a lot of places to ride at Beaver Creek and Vail mountains.

What is the most humorous thing that has happened at your business since you opened? We’re just starting in Vail, but last winter someone arranged a birthday party for 15 others on snowbikes at Beaver Creek. Everyone showed up in naughty costumes and the biker gang was hilarious.

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