Vail Valley Bizwatch: Resort Technology Partners
Vail, CO, Colorado
Business name: RTP – Resort Technology Partners.
Date opened: August, 1998.
Owner: Privately held.
Katie Campbell, Sales Consultant
What goods or services do you provide? RTP Interactive is a full service Web design, search engine optimization and e-commerce development agency. Started by a handful of tech guys at Vail Resorts, RTP provides award-winning, business-driven Web sites to top ski resorts and the nation’s leading destination travel businesses.
What’s new or exciting at your place? RTP offers affordable Web sites for small business owners using “Open Source Programming.” This programming is well-suited for effective search engine optimization since it provides a framework that makes it easier for the search engines to find your Web site. In conjunction with improved affordable content management systems, this gives the customer do-it-yourself search engine optimization capabilities and much greater control over content. We also offer in-depth search engine optimization planning and execution services.
RTP applies nearly 16 years of knowledge and experience in the Web development industry to all of its customers. We strive to learn about our customers’ businesses to do what is best to meet their business goals. RTP cares deeply about the people who live and work in the Vail Valley to help the economy thrive. Ensuring their success is an important aspect of working within our community.
What strategy do you use to differentiate your business from your competition? We start by immersing ourselves in learning about the customer’s product, brand, marketing and sales strategy, budget and what role their Web site plays in their overall business plan. We then create the Web site’s infrastructure to meet those goals before designing graphics around the customer’s current marketing materials and brand.
Programming is next to ensure it functions successfully in the Internet landscape, carefully integrating customer usability, that search engine-friendly structure, key search words, meta tags, meta titles and meta descriptions, and then test usability before launch. We work very closely with our customers to ensure we are meeting their goals and then help sift through monthly analytics reports to review the success of the Web site and ensure return on their investment.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? We help our clients turn lookers into bookers. Our Web site design philosophy is simple – commit to excellence, innovation, creativity and focus on accomplishing the business objectives our clients.
The end product is superior: a compelling Web site that promotes the benefits of our client’s product, as it immerses the visitor in the essence and excitement of the experience waiting to happen.
Tell us a little about your background, education and experience: I grew up in Milwaukee and moved to Vail after attending Marquette University. My marketing career started at with the Bravo! Vail Valley Music Festival as director of marketing and public relations in 2000. I then opened a marketing company providing services to nonprofit groups and events. That, mixed with retail and Internet marketing experience, helped me land at RTP. My husband and I live in East Vail with our two children.
What is the most humorous thing that has happened at your business since you opened? Tech humor tends to be a little obscure, but our staff still tells stories about years ago when people used complain that their “Yahoo” was broken during phone/power outages. That was back in the day when Internet was provided mostly through phone lines. No one calls with that complaint anymore.