Vail Valley Bizwatch: Resurrected, outdoor fitness training
Vail, CO, Colorado
Business name: Resurrected.
Date opened: June 2009.
Owner: Ryan W. Richards.
What goods or services do you provide? We promote “World Class Fitness for Every Body” in the Vail Valley. We provide a unique fitness experience for our members by taking exercise outdoors. Our members perform a 30-minute circuit of natural human movements at an elevated individual intensity that promotes high levels of strength, muscular endurance, work capacity, flexibility, and minimizes body fat.
We believe that there are many who find a gym intimidating and would rather be outside. The outdoor fitness experience provides our members with the highest level coaching expertise to provide a safe and effective fitness environment.
What’s new or exciting at your place? Our new “Rents and Runts” camp solves a parental dilemma: How do I make time to exercise with children?
Bring the kids in a stroller and push the stroller between each exercise station for added resistance. We are family friendly and try to help in this tough economic climate by eliminating daycare, providing a safe outlet for families and by eliminating the stress of finding time to exercise based on the priorities of parenthood. It is also a great time for couples to connect, motivate each other, and encourage family fitness.
What strategy do you use to differentiate your business from your competition? We provide a no-nonsense fitness experience. The Vail Valley doesn’t need another gym where our locals buy memberships they fail to use. The fitness industry thrives on selling memberships that push people into crowded facilities that make people feel vulnerable.
More often than not, people give up because they are either insecure about gym dynamics or don’t clearly know how to achieve their goals. What exercises do I select? How often do I perform them? How do I eat? What about resistance training? Will I get big muscles? Why or why not? These are some of the issues we address.
We have mapped out a specific system that educates our members on how to achieve his/her goals, keeps them committed to lifelong fitness, and is affordable for all locals.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? We believe in performance scalability. Most people need the same exercise prescription – the only difference between individuals is the degree or intensity of the exercises performed. For example, we might have a novice exerciser and an elite athlete in the same circuit who both practice chin-ups at station 2 for upper body pulling strength. The novice might use a resistance band to reduce their body weight and allow them to achieve a chin-up, even if it is just one. The athlete might be able to perform 30 without assistance. We scale the exercises to create acceptance of people of all fitness levels.
Members can also expect compassion and understanding. We realize that fitness achievement never comes easy, and we provide the tools and encouragement for people to accomplish this lofty endeavor.
Tell us a little about your background, education and experience: My passion and understanding stems from a battle against childhood obesity. I started studying exercise at the age of 16 to combat my own health problems, graduated from Ohio University in 2003, and am a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association.
I have been on both sides of the fence. I have fought and won the battle that is killing America, and have also been an athlete who understands human performance and how to obtain it. I am also a personal trainer at the Ritz-Carlton, Bachelor Gulch, a contractor for Fitness Tactics, and have worked with the Eagle River Fire Protection District on human performance for the specific needs of safety workers.