Vail Valley Bizwatch: Rocky Mountain Heating Pads |

Vail Valley Bizwatch: Rocky Mountain Heating Pads

Daily Staff Report
Vail, CO, Colorado
Special to the DailyRocky Mountain Heating Pads owner Jodi Sforzo demonstrates one of her corn-filled, hand-made heating pads.

Business name: Rocky Mountain Heating Pads.

Date opened: May, 2009.

Owner: Jodi Sforzo

Contact info: E-mail, or call 970-376-7291.-

What goods or services do you provide? We’ve got the goods on instant heating comfort in less than two minutes. Rocky Mountain Heating Pads debuted in the spring of 2009 when introduced to friends. These heating pads provide immediate benefit and therapeutic heat to anyone and are 100 percent natural. They offer soothing comfort for muscles aches, cramps or those who need heat due to conditions including poor circulation. They are microwaveable and are made to last even with daily use. –

Rocky Mountain Heating Pads are packed with heat and make great bed warmers. They are a great source of comfort to some pets, too. There are a few shops in the county where you can purchase them, or just call or e-mail me for area delivery or shipping.

What’s new or exciting at your place? These multi-purpose heating pads are very exciting. The colors are exciting for me, and so is waiting for new fabric to arrive. We use 100 percent cotton and are always adding to our inventory of patterns. Our product is available with whimsical and creative prints that fit most decor. We plan to feature our heating pads at the local summer farmer’s markets (I’ll be the one wearing the “Got corn?” T-shirt) and showcase a variety of new patterns and sizes. All heating pads are packaged with a hang tag and instructions for use. They make great gifts.

What strategy do you use to differentiate your business from your competition? Rocky Mountain Heating Pads are not like other products. We fill our heating pads with cracked corn. There’s just enough moisture in the dry corn to produce a moist heat. The maximum benefit is provided and our heating pads will remain heated for up to an hour and longer if used in bed.

We are using a very “earthy” heating source and do not add scents or oils. There are similar heating pad products out there, but we’ve found that they do not keep their heat.

Rocky Mountain Heating Pads have been thoughtfully designed and have a washable slip cover pillowcase. Unlike other warmers that are disposable, these have longevity. They may be used daily and travel well for heating comfort anytime you need it. Our heating pads can also be put in the freezer to use as a temporary cold pack.

What philosophy do you follow in dealing with your customers? What can your customers expect from you? My customers can expect 100 percent satisfaction from a product that will provide daily comfort. The moment one of these heating pads is in your hands you will wonder how you managed without one. The feedback we have received has been favorable and we have some repeat customers. Many are delighted that they are locally hand-crafted with comfort in mind and that we market them in a very favorable price range. Offering a great product at a great price is always a good philosophy. For the price of a bouquet of roses that may last a week, you can have a Rocky Mountain Heating Pad which will gives you comfort year ”round.

Tell us a little about your background, education and experience: I have been in Eagle County for 23 years, a transplant from southern California. My first few winters were in an older East Vail home that faced north, so there was never enough direct sunlight and heat to keep me warm. The electric blanket stayed on all day and the heat in the bedroom was always turned up. It seemed so wasteful. Along with managing the Rocky Mountain winters and staying cozy, these days I keep the utility bill as low as possible. My entrepreneurial thinking and commitment to comfort helped me design a product that is user-friendly and reliable. My background also includes resort hospitality, choosing ways to make people comfortable and offering the most memorable Colorado experience.

What is the most humorous thing that has happened at your business since you opened? One thing I have thought in jest is that with the economy the way it is, ” at least you’ll know you got corn if you need it!”



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