Vail Valley Bizwatch: Schusse makes ski-boot shoehorns
Business name: Marmic Enterprises, Inc.
Location: Cedar Knolls, N.J.
Date opened: June 1942.
Owner: Gary Deutsch.
Mail: P.O. Box 400, Cedar Knolls, NJ, 07927.
What goods or services do you provide? We have provided plastic parts to the flag industry since 1956 and now have created a new division called Schusse, which produces a unique accessory to help people get into their ski boots.
What’s new or exciting at your place? We have successfully patented and trademarked our new Schusse brand.
What strategy do you use to differentiate your business from your competition? Schusse is unique in that it works along the front (tongue) of a ski boot to reduce friction, allowing the skier to more easily slide into the toebox.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? My father started the business in 1942. He believed in making only quality products, stood behind those products and closed every sale with a handshake. I have continued his tradition and philosophy.
Tell us a little about your background, education and experience: I grew up in my father’s business until college, where I earned two post-graduate degrees, then worked as a teacher, real estate broker and corporate buyer. When my father passed, I inherited and grew the family business.
What is the most humorous thing that has happened at your business since you opened? Taking a new product, Schusse, from concept through development and production has been great fun.