Vail Valley Bizwatch: Thanks Dad, LLC
Vail, CO, Colorado
Business name: Thanks Dad LLC.
Date opened: Jan. 20.
Owner: Tom Kiddoo.
Contact info: firstname.lastname@example.org, or 970-331-6269
What goods or services do you provide? Thanks Dad is a new line of inspired apparel and accessories celebrating the bond between fathers and their children. We currently have two T-shirt designs with more in the works. We also plan to expand into coffee mugs, hats, stationery and other products.
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Where can we find your products? Thanks Dad Shirts will soon be available at Kid’s Cottage at Edwards Riverwalk and Scully’s in Eagle-Vail just in time for Father’s Day.
What strategy do you use to differentiate your business from your competition? Our marketing strategy has taken a slightly different direction ” straight to Hollywood! Shortly after launching Thanks Dad, we were approached by a company from Los Angeles that promotes products through celebrity exposure. Within a week, Thanks Dad went to Hollywood to meet celebrities attending the Nickelodeon Kids Choice Awards. Thanks Dad was well received and we have posted pictures of Thanks Dad’s newest celebrity fans on the press page of our Web site.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? From day one I was raised in the customer service industry. My father was in the restaurant business, and a big believer that the customer is always right. That is our philosophy at Thanks Dad. We aim for 100 percent customer satisfaction.
Our customers can expect top-quality products ” found only at http://www.thanks-dad.com ” on-time shipping via UPS, and customer service contact through our Web site.
Tell us a little about your background, education and experience: I arrived in the Vail Valley in the fall of 1992. Fresh out of college with a bachelor’s degree in psychology, worked for Vail Resorts for the seven years as a chairlift operator, guest services skier, and a Vail ski patroller.
Since then I have been a carpenter, a construction superintendent, a bond trader, and currently work at the new Westin Riverfront Resort and Spa as concierge.
The experience I attribute most to Thanks Dad’s success ultimately lies in my relationship with my father, who passed away a year ago October. What started out as a tribute to my mentor, my hero, my friend, has become a message to all to embrace what we so often take for granted.
What is the most humorous thing that has happened at your business since you opened? This may be more serendipitous than humorous: One week after we launched Thanks Dad, our family was skiing Vail. My wife Julie, three-year0ld daughter Catie, six-year-old son Charlie, their grandpa and I approached Chair 2 and split up for the lift ride. Charlie and I rode up with a nice couple from the East Coast.
Before I knew it, Charlie was pitching Thanks Dad to this unsuspecting, yet genuinely interested man who happened to be executive marketing director for Vocus.com, a publically traded company on the East Coast that specializes in internet press releases.
The next day I received an e-mail notifying me that I was set up with a complimentary account for a press release via PRWeb, a Vocus company. The day after Thanks Dad’s press release was distributed, I received a phone call from Nancee Borgnine (Ernest’s daughter) inviting Thanks Dad out to Hollywood to meet, greet, and bring gifts to celebrities the day before Nickelodeon’s Kid Choice Awards. Thanks Dad was very well received by both child and adult celebrities! Humorous? I’m still laughing. Serendipitous? Absolutely! Thanks Dad.