Vail Valley Bizwatch: The Bookworm of Edwards
Vail, CO, Colorado
Business name: The Bookworm of Edwards.
Location: Riverwalk Center in Edwards.
Date opened: November 1997.
Owners: Kristi Allio Feichtinger and Nicole Magistro
Contact info: Call 970-926-7323 or go to http://www.bookwormofedwards.com.
What goods or services do you provide? The Bookworm is a locally-owned, independent bookstore and cafe in the heart of the Vail Valley. We are the center for people gathering in Edwards. We host more than 50 events annually, plus hundreds of informal meetings and chats among friends and colleagues. You can always find good food, good books and good friends at The Bookworm.
What’s new or exciting at your place? We have just expanded and remodeled our space! We’ve doubled our cafe seating, added an expanded children’s section, and created a better Bookworm experience for our friends and community.
What strategy do you use to differentiate your business from your competition? We listen to our customers and strive to create an environment where they feel like a part of our family. Whether they live here year round or are just passing through, our customers’ needs are important to us.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? Passion, professionalism and quality of service are our hallmarks. If you don’t know the title of the book you are looking for, we’ll find it. If you need a gift suggestion or some new ideas for your bookclub, we’ve got you covered. If you just want a great cup of coffee and a cozy spot to read your morning paper, we’re here for you.
Tell us a little about your background, education and experience: Nicole Magistro is a graduate of Northwestern University’s masters program in journalism. She found a career in bookselling as a natural extension of writing. Magistro serves on the board of directors for the Mountains and Plains Independent Booksellers’ Association and The Literacy Project. She lives in Eagle.
Kristi Allio Feichtinger is a graduate of University of Wyoming with a bachelor of science in exercise and sports science. She moved to Vail in 1999 and fulfilled her life dream to become a chef by attending the Cook Street School of Fine in Cooking in Denver. She has worked as a pastry cook at Larkspur Restaurant and Red Sky Ranch, and then became the general manager of Eat! Drink! in 2003. In 2007 she found her match with The Bookworm and spearheaded the creation of its cafe. She lives in Vail.
What is the most humorous thing that has happened at your business since you opened? Funny things happen at The Bookworm every day and more often than not it is the kids who are making us laugh. Now that we have expanded our children’s section the giggles are sure to double and become infectious.
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