Vail Valley Bizwatch: Transformative Cognitions offers life coaching |

Vail Valley Bizwatch: Transformative Cognitions offers life coaching

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Tell the story of your Vail Valley business with a Bizwatch feature in the Vail Daily. To learn more, email business editor Scott Miller,, or call 970-748-2930.

Business name: Transformative Cognitions LLC.

Location: Vail.

Date opened: February.

Owner: Darlene T. Hoffman.

Contact information: Call Darlene, 970-479-9912 or email Or call Allen Hoffman, 970-926-1870.

What goods or services do you provide? Personal and business life coaching and strategic planning.

What’s new or exciting at your place? The combination of our diverse professional skills and experiences provide a unique creative platform from which clients can stretch their ideas and assess their feelings in pursuit of known and yet-to-be-discovered objectives.

What strategy do you use to differentiate your business from your competition? As the name of our company implies, our clients develop a significant number of cognitions that lead them through performance improvements, broader awareness, clarification of judgment and life changes.

We use these cognitions as both puzzle pieces and stepping-stones in the construction of a broader picture and a more efficient navigational path.

We enjoy the opportunity to second-guess the “wisdom” in “conventional wisdom.”

What philosophy do you follow in dealing with your customers? What can your customers expect from you? We assume that all of our clients are searching for one or more positive changes in their lives. Our clients can expect to receive our best efforts toward assisting them in the achievement of many new perspectives and the alternate choices which will result.

Tell us a little about your background, education and experience: For Darlene, a big-city start in New York, followed by a 15-year Southern California sojourn, coupled with her gracious personal warmth and uncanny intuition led her to explore many schools of study in preparing her for a 25-year career as a psychotherapist. Most likely classified as a right-brain person, Darlene’s lateral thinking capacity defies definition.

For Allen, a Midwestern upbringing, followed by a 20-year Southern California residency, coupled with a commonly perceived analytical and logical mind-set, led him to law school, followed by several corporate and business endeavors. Ten years of management positions and strategic planning preceded his return to private practice as an estate-planning attorney. Early development of a left-brain orientation, followed up with a revolutionary zeal to break the bondage of linear thinking has Allen very excited about the creativity that life coaching affords.

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