Vail Valley Bizwatch: Vail Valley Partnership |

Vail Valley Bizwatch: Vail Valley Partnership

Daily Staff ReportNewsroom@vaildaily.comVail, CO, Colorado

Bizwatch: Vail Valley PartnershipBusiness name: Vail Valley PartnershipLocation: Avon, in the Traer Creek Plaza building.Date opened: 1964Owner: The members, but Chris Romer is the executive director.Contact info:Phone: 970-476-1000.Web: or http://www.VailValleyPartnership.comE-mail: goods or services do you provide?: The Vail Valley Partnership is the leading resource and advocate for business and tourism in the Vail Valley. As the chamber and tourism bureau for all of Eagle County, we are a regional leader in sustaining and enhancing the Vail Valley as a tourism destination through our efforts including group sales,, and vacation guides and as a place to do business via our cost savings programs, networking events and programs. The Partnership plays a role in providing long-term planning and collaborative short-term support for issues surrounding the economic vitality of communities throughout Eagle County. Working with agencies including the Colorado Tourism Office, the Eagle County Air Alliance, the Tourism Industry Association of Colorado, the Colorado Association of Destination Marketing Organizations and other like-minded groups, as well as individual municipalities and county government, the Vail Valley Partnership is a strong voice for all Vail Valley businesses.What’s new or exciting at your place? The Partnership has listened to our membership and the requests for additional programs and events. We’ve added Leads Groups networking programs, breakfast mixers and a variety of educational programming to our already robust schedule of local events.What strategy do you use to differentiate your business from your competition? We believe in collaboration, not competition. The Partnership has taken an active role to work with all business entities throughout Eagle County. Our “Destination Marketing” role involves working with tourism industry stakeholders and local businesses to attract leisure and group visitors and enhance the guest experience of a vacation to the Vail Valley. We are also differentiated via our extensive on-line footprint with eight websites including,,,, and a variety of social media outlets to allow our members to reach the greatest number of possible customers.What philosophy do you follow in dealing with your customers? What can your customers expect from you? The Vail Valley Partnership is a service-driven organization and we strive to treat our members with respect and to work collaboratively. We are proud to offer signature programs, marketing and media benefits, business-related events and other benefits that help our members thrive. That said, you get out of any membership organization what you put into it – and our members can expect that we’ll encourage them to get involved to get the most out of their membership!Tell us a little about your background, education and experience: The Vail Valley Partnership started as the Vail Resort Association in 1964 and has evolved over time to the Vail Valley Tourism & Convention Bureau and later the Vail Valley Chamber & Tourism Bureau. Because business and tourism go hand-in-hand, the Vail Valley Partnership staff work closely on both destination marketing efforts and local business benefits.What is the most humorous thing that has happened at your business since you opened? (Written by Chris Romer) I am often mistaken for State Senator Chris Romer of Denver. A few years back, the other Chris Romer had proposed a possible toll at the Eisenhower Tunnel to raise money for Interstate 70 improvements. Needless to say, this was not a very popular sentiment among our guests or locals. I was mistaken for him by a guest at a networking event who proceeded to yell at me about how I was ruining our economy (among other colorful words); after a few moments of this, I had to politely tell him that it was a case of mistaken identity and that I was very much against an I-70 toll.

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