Vail Valley Bizwatch: Vintage Magnolia
Business name: Vintage Magnolia. Location: In the Riverwalk at Edwards, right next to The Bookworm.Date opened: Our Grand Opening Celebration is Wednesday from 4:30 to 8 p.m. Come check out our store and preview samples of our floral arrangements!Owners: Vanessa Lyons and Mary Pleasants.Contact info: Call 970-926-5000, or e-mail email@example.com.What goods or services do you provide? “Exquisite Gifts, Fine Flowers & Happenings.” Vintage Magnolia is a full-service florist specializing in everything from fresh flower deliveries throughout the Vail Valley to wedding flowers to centerpieces for corporate events. Our retail shop has a unique selection of all-occasion gifts and home accessories. Stop by our shop next to The Bookworm for fresh flowers, a hostess gift, interiors, silks or holiday decorating ideas. What strategy do you use to differentiate your business from your competition? While our shop exists in a competitive market, few of our competitors are able to provide floral arrangements that are consistent in quality, while maintaining the customer service standards that our clientele demands. Our clients keep coming back because of our professionalism, our high service standards and how easy we are to work with. Our staff stays on top of the latest trends and styles, so we can help incorporate them into our clients’ homes. The retail side of Vintage Magnolia is unique because we offer all-occasion gifts for both men and women at every price point. What philosophy do you follow in dealing with your customers? What can your customers expect from you? We love our clients and understand that they are always right! Our customers can expect to be greeted time and time again with a smile and our energetic personalities. Our repeat customers can expect that we will remember their personal tastes, favorites colors and styles, and their home decor so we can customize their orders and offer ideas. Tell us a little about your background, education and experience. Vintage Magnolia owners, Vanessa and Mary have worked in all areas of the floral and design business. From landscaping to interior design to florals and weddings, both have a creative and classy eye for the latest trends. Manager Caitlin Tasca adds a background in event planning and hospitality. As individuals, we have always been noted for giving our clients a little extra. Together, at Vintage Magnolia, we can give you even more!What is the most humorous thing that has happened at your business since you opened? Picture three girls, so excited to unpack their new shop before the electricity was turned on, that they were unpacking shipments with a Coleman camping lantern and with headlamps!