Vail Valley Bizwatch: Yoga Off Broadway
Vail, CO Colorado
Location: 422 McIntire St., Eagle.
Date opened: 2008 (new ownership Aug. 1).-
Owner: Yvonne Schwartz, MT-BC, RYT.
Contact info: email@example.com, 970-328-YOGA-
What goods or services do you provide? We provide all levels of yoga classes to the community as well as yoga mats and clothing. We are proud to have nine different instructors at our studio each providing a different yoga style and experience. We host a range of classes from Yoga For Stiff People (perfect for athletes and people recovering from injuries) to Level II-II Prana Flow (a 75-minute practice full of inversions, arm balancing, and advanced postures).
What’s new or exciting at your place? Wow, there is a lot exciting happening these days at YOB. Yoga Off Broadway is under new ownership. After managing the studio for previous owner Kelly Western, Yvonne Schwartz is proud to continue a tradition of providing yoga for every body. We have lots of exciting events coming up at the studio. On Aug. 17-19, Yoga Off Broadway is excited to host guest instructor Jim Keegan from Yoga Nirvana Studio in Tempe, Ariz., Aug. 25, the studio will celebrate its grand re-opening with free yoga classes all day, Jala Yoga Clothing Trunk Show, giveaways, a raffle for a Free Manduka Eko Mat, and we will be offering new students an eight-punch card for only $50! We will also have a beginner yoga forum with Yvonne from 1-1:30 p.m. on Aug. 25. This is your opportunity to ask questions about starting or continuing a yoga practice.-
What strategy do you use to differentiate your business from your competition? We like to think of ourselves as the neighborhood yoga studio in Eagle. We are strictly a yoga studio and yoga retail store. Our studio hosts many community events and has a great sense of community. We regularly host guest instructors, open houses, service days, and other opportunities for the students and teachers to get together after class. Yoga Off Broadway also strives to be of service to others. We are involved in Yoga Aid (raising money for Off the Mat Into the World), Yoga Votes (campaign to increase voter registration), and we will continue to provide support for local charities and community members.-
What philosophy do you follow in dealing with your customers? What can your customers expect from you? We have an open door policy with our students. They can call or email any time with questions or concerns. For many people as their bodies evolve and change their yoga practice changes. Students need to be able to express their concerns and ask questions. We love to talk to new students about yoga. One of my favorite things about teaching is watching students as they grow in their strength and flexibility. This change in energy begins to move off their mat and into their lives.-
Tell us a little about your background, education and experience: Yvonne started her journey with yoga in 1999 while attending a college yoga class at Appalachian State University. She completed her teacher training with Yoga World reach and has been teaching in the valley for the last six years. She continues her education regularly through workshops, conferences, and continuing education courses. She hopes to complete a 500-hour certification in yoga in the next two years.-
What is the most humorous thing that has happened at your business since you opened? I can’t say we have had any humorous happenings in the last week since opening, but I can pretty much guarantee there will be a humorous happening soon. I am pretty sure if you come watch Yvonne practice one handed handstands next Sunday at the Arm Balance workshop it will be a humorous event.
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