Vail Valley Bizwatch: Young Colors offers kids’ clothing and accessories
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Business name: Young Colors.
Location: Beaver Creek Village next to the Covered Bridge.
Date opened: July 10.
Owners: Robert and Donna Prescott.
Contact information: Call 970-423-1008 or email BeaverCreek@youngcolors.com.
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What goods or services do you provide? We started Young Colors in 1998 with a dream to outfit children in fun, age-appropriate, original designs and to build an international brand. Our clothing and accessories for children are available in more than 3,000 boutique stores in 47 states.
Playful colors and hand-designed motifs have an important role in Young Colors products. The clothing also helps kids expand their understanding of the world around them and of how and where things come from. In addition to children’s clothing, Young Colors also offers children’s accessories, gifts and toys.
What’s new or exciting at your place? After years of building up a loyal customer base, the Young Colors store in Beaver Creek has celebrated its grand opening, and we happily join the host of wonderful stores in one of Colorado’s best resorts. Our 17-year history of designing and servicing the best boutiques in the country is paying off in this premier location.
With the store up and running, we have also recently released our fall collections — Cherry Pie for your cutie pie, Purple Pumpkins for your pumpkin, Retro Fall for your little trend setter and Western Days for your little rodeo king or queen.
What strategy do you use to differentiate your business from your competition? The Young Colors company is centered on helping the local community as well as supporting entire villages abroad. Working with multi-generational family-owned manufacturers, artisans, crocheters and knitters, Young Colors is able to help in ways that others can’t. We have supported generations of families by supplying them with jobs, bettering their living and working environments, helping them revive their generational fabric artwork and giving their children art supplies. We also partner with Art for the Nations on donation projects.
The clothes you can find at Young Colors cannot be bought at a big brand store for many reasons. To start, all the fabrics and clothing we offer tell a story. We believe that people are curious by nature and enjoy learning where and how these products are created. Also, the owners remain close with all the people who work for them all over the world.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? Each and every customer is a friend that we hope to have, not just a transaction. As a small business, we strive to build relationships with our guests and they are always our top priority. You will certainly catch us opening early or closing late if we have a guest who wants to take a peek.
Tell us a little about your background, education and experience: We met at Messiah College in Pennsylvania. Donna always knew she had a passion for fashion and design and her mother cultivated her passion at a young age. She was taught to think outside of the box and to let her creativity know no bounds. Eventually, we were blessed with the opportunity to pursue a business venture that allowed her to express her creativity and make it into a profitable business.
What is the most humorous thing that has happened at your business since you opened? July 28 was a beautiful day in Beaver Creek — sun shining, kids playing in the stream and squirrels stopping in for some shopping. Our key sales associate, Meagan, was behind the counter prepping for our grand opening and a squirrel ran up behind the counter inside the store. Said squirrel has made three trips back to the store since his first visit because he just can’t get enough of Young Colors — we think he’s got the right idea!