Vail Valley business briefs, Sept. 30 | VailDaily.com
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Vail Valley business briefs, Sept. 30

EAGLE COUNTY ” The Mountain Travel Symposium is conducting a Web-based workshop series designed for destination mountain travel and tourism industry professionals.

The three-part series will be Oct. 15, 21 and 29. There is a registration fee of $299. Those who attended the 2008 Mountain Travel Symposium and the 2007 Fall Forum will receive a $100 discount.

Week 1 ” Oct. 15, 12 ” 1 p.m.



Emerging Lifestyles and Travel Trends: Implications for the Future of



Mountain Resort Marketing… Now and Down the Road

Presented by Peter Yesawich, PhD, Y Partnership.

This session will include highlights from two of Y Partnership’s surveys ” The National Travel Monitor and The Portrait of Affluent Travelers. Be among the first to preview the emerging travel habits, preferences and intentions of leisure travelers interested in visiting mountain resorts, and learn how these insights will help you prepare for the upcoming season and be used to enhancing the effectiveness of future marketing strategy.



Week 2 ” Oct. 21, 12 ” p.m.

Year 2008 Airline Industry: Revolutionary Change

Presenter: Mike Boyd, President, The Boyd Group.

Week 3 ” Oct. 29, 12 ” p.m.

2008/2009Outlook: Market Forces, Indicators and Sneak Peek

Presenter: Ralf Garrison, Principal, Mountain Travel Research Project (MTRiP)

For more information, go to http://www.mtntrvl.com.

EAGLE ” Human Resources Plus, a human resources outsourcing firm located in Eagle, Colorado will be providing its most requested training programs at a discount until Dec. 12.

Programs, which can be held at client offices, include:

– Documentation and Coaching ” the Basics: The course covers the role and responsibilities of a successful manager, including performance documentation and counseling.

“Colorado Amendment 55, which will be on the ballot in November, could affect how employers currently handle performance challenges and documentation,” said Hollis Dempsey, co-owner of Human Resources Plus. “This amendment would require employers to provide ‘just cause’ when firing full-time employees. Employers that do not document disciplinary actions regardless of their significance will have a much harder time defending disciplinary terminations if legally challenged with a claim of discriminatory or wrongful termination.”

Interviewing Skills ” the Basics: With the tight labor market in the valley, employers should focus on their selection processes and ensure that hiring managers are properly trained and hiring the right person for the job

“It is imperative that companies provide their hiring managers the training and tools to hire top performers,” said Rebecca Sobek, co-owner of Human Resources Plus.

For more information, e-mail becky@hrplusinc.com or call 970-328-2860. A portion of the proceeds will be contributed to local non-profit groups.

SCOTTSDALE, Ariz. ” iCrossing, a global digital marketing company has announced the launch of http://www.snow.com for Vail Resorts. The new site serves as the entry point for all five of the Vail Resorts mountain resorts ” Vail, Beaver Creek, Breckenridge, Keystone and Heavenly. Snow.com was built based on extensive research into the online behavior and needs of Vail Resorts customers.

As part of iCrossing’s engagement with Vail Resorts, the company will also roll out a paid search and display media campaign to drive the visibility of snow.com.

“Snow.com is an example of how research, search, creative and technology can all come together to connect users with a brand,” said Don Scales, president and CEO of iCrossing. “By understanding how vacationers seek information, we were able to deliver an online experience that exactly matches their individual needs.”

“Consumers have a lot of vacation options,” said Elizabeth Lee, director of online marketing and sales for Vail Resorts. “Our goal with snow.com is to provide users with a fun, interactive experience that reflects their priorities and helps them select their ideal getaway.”


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