Vail Valley: Chamber membership good for your image |

Vail Valley: Chamber membership good for your image

People wiser than me have told me that a key to continued success in business and life is the ability to adapt. The Vail Valley has many businesses and organizations (including the staff here at the Vail Valley Partnership) which are constantly adapting to the current realities and who continue to provide great levels of service to their guests and clients.While 2009 and 2010 have certainly not been easy on anyone, the Vail Valley Partnership continues to grow our voice and to provide a stronger-than-ever menu of benefits for our members. Partnership members have a variety of involvement options, ranging from networking events such as monthly business after-hours mixers to educational programs (such as the upcoming Vail Valley Business Forum) to marketing benefits including advertising and social media presence. However, you likely already know this.But did you know that in a recent survey of 2,000 U.S. adults, The Schapiro Group (an Atlanta-based strategic consulting firm) found positive perceptions of chamber members in a number of areas, including overall favorability, consumer awareness and reputation, and likelihood of future patronage?The study showed that when respondents were told that a particular business was a member of a chamber, they were 44 percent more likely to rate it favorably than study respondents who were not told of the chamber affiliation. Respondents were also 63 percent more inclined to purchase goods or services from a small business that is a chamber member.So I challenge you to reconsider how you think about the Vail Valley Partnership (and in fact, to re-evaluate your view of any member-based organization you might work with or belong to). Instead of viewing your involvement as a “membership,” adapt your thinking to view your community involvement as an investment. An investment in yourself. An investment in your professional development. An investment in your business. And maybe most importantly, an investment in your community.When you adapt your thinking, the Vail Valley Partnership becomes a personal, business and community investment:• In being a voice for tourism with various organizations including the Colorado Tourism Office and Colorado Association of Destination Marketing Organizations.• In promoting & exposing your business to: over 40,000 unique visitors per month to our websites; over 20,000 group and leisure guests booked via the Vail Valley Partnership group & leisure sales efforts; over 1,500 local businesses via our weekly e-newsletter. • In increasing your professional development opportunities through our events.• In cost-savings opportunities via our affinity partners.• By association with like minded businesses.The Vail Valley Partnership is doing great things in the community and for our member businesses. We’ve made (and continue to make) positive upgrades to our benefits for members to ensure the highest possible ROI. A small shift in thinking from “membership” to “investment” will pay dividends for your business moving forward through 2010 and beyond.So get involved – take the time to call us or to stop by our offices and learn a bit more about the various programs, events and marketing benefits the Vail Valley Partnership is doing and how your business can make an investment in our community. We look forward to helping all Vail Valley businesses succeed in 2010 and beyond. Chris Romer is the director of the Vail Valley Partnership.

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