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Vail Valley Financial Focus: ‘Elect’ investments to help pursue your goals

Charlie Wick and Kevin Brubeck
Vail, CO, Colorado

It’s election time again, so you’ve probably taken the time to learn about the various candidates and their positions on the issues. You also need to make informed decisions in other areas of your life – such as when you “elect” investments that can help pursue your goals.

Actually, you can find some similarities in selecting candidates and choosing investments. Here are a few votes that can apply to either situation:

• Vote for vision. You expect political candidates to have a solid vision for what they want to accomplish. When you put together an investment strategy, you also need a vision of the goals you’re hoping to reach – and this overall vision should help guide your moves over the years.



• Vote for potential. When you vote for a candidate, you are showing your confidence in his or her potential as an effective legislator. When you choose specific investments, you are counting on their potential to help you attain your objectives. For example, when you purchase growth-oriented investments, you are anticipating that their value will grow. Of course, the price of these investments will fluctuate, and if you sell when the price is down, you could lose some or all of your principal.

But if you purchase quality investment vehicles, and you hold them for the long term, you may be able to smooth out some of the market’s volatility and take advantage of your investments’ potential.



• Vote for suitability. In choosing a candidate, you usually look for someone who will represent your views, as well as the best interests of your community or state. You also want to choose investments that are suitable for your individual preferences and goals. For example, if you’re naturally a conservative investor, you may want to avoid a heavy exposure to riskier investments. Or if you need a specific amount of money in a set number of years, you may want to choose an in-vestment that offers greater protection of principal and possibly a fixed rate of return.

• Vote for clarity. Before you vote for a candidate, you’ll want to be sure you really understand his or her messages and promises. You’ll need a similar clarity in choosing investments. Never invest in something unless you understand its risks and potential rewards.

• Vote for experience. In any election, you want to vote for someone who has the ability to carry out the office he or she is seeking. Before you choose an investment, you should have the experience necessary to evaluate the pros and cons involved. You can gain some of this knowledge by studying up on the investments you’re considering, but given the complexities of the financial world, you also may want to work with an investment professional.



As a responsible citizen, you know how important it is to make your voice heard on Election Day. And as a diligent investor, you understand how important it is to “elect” investments that are right for your portfolio.

This article was written by Edward Jones for use by your local Edward Jones Financial Advisor.

Taylor Leary, Tina DeWitt, Charlie Wick and Kevin Brubeck are financial advisers with Edward Jones Investments. They can be reached in Vail at 970-476-1791, in Edwards at 970-926-1728 or in Eagle at 970-328-4959.


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