Vail Valley firm honored for travel marketing
EDWARDS — Local marketing and advertising firm Hill Aevium is being honored for excellence in creative categories in advertising, design and online platforms for its winning entries in the 60th annual Adrian Awards, the largest and most prestigious global travel marketing competition. The Hospitality Sales & Marketing Association International organization recognized Hill Aevium with two 2016 Adrian Awards for the agency’s work on a website redesign for Powderhorn Mountain Resort and a direct mail piece for the Grand Junction Visitor & Convention Bureau.
Selected from a field of more than 1,200 entries, Hill Aevium was named a 2016 Silver Adrian Award winner in multiple categories for its successful website redesign for Powderhorn.
“The resort is evolving into a new phase,” Hill Aevium Account Manager Jill Coyle said. “Our task was to redesign the website while positioning Powderhorn as a great year-round destination and family-friendly resort. Additionally, we wanted to increase destination visitor attendance. Since the launch, website visitation has gone up 25 percent.”
Awarded for Creativity
Hill Aevium also received a bronze certificate for its creative work on a direct mail piece designed to inform and entice potential meeting and tour planners to come to Grand Junction. Built upon the theme of “Everyone Wins in Colorado’s Wine Country,” the piece invited the target audience to one of two luncheons in Denver.
“The campaign resulted in a response rate that exceed the visitor and convention bureau goal of 8 percent” Coyle said.
Hill Aevium was honored during the Hospitality Sales & Marketing Association International Adrian Awards Gala Feb. 21 at the New York Marriott Marquis.
For more information, go to http://www.hillaevium.com or 970-926-6700.