Vail Valley: How about a little pride? |

Vail Valley: How about a little pride?

What role do you play? More important, what role are you most proud to play?

As moms and dads, teachers, policemen, lawyers, doctors, nurses, plumbers, bartenders and every other one of life’s roles we can possibly play offers us each the opportunity to take pride in all we are and all we do – especially when it comes to doing for others, right?

I’m an optimistic guy. I root for underdogs and believe our days are ahead of us. My mentor, Zig Ziglar, has helped establish my belief in always looking for the good, and reminds me all the time that some people look for the bad like there is some kind of reward for it. So when I now talk about “P.R.I.D.E. – “Personal Recognition In Daily Effort” – I am still looking for all the good and expecting only the best.

This past week I traveled to five cities in four days and faced security lines, disgruntled passengers and airport employees, mechanical and weather delays, and all the other glory that comes with the territory.

It’s not all that bad – most times I am rarely inconvenienced when I travel and most times I get to meet amazing people with tremendous stories. I witness exceptional customer service – most times.

This past week was different. The flight attendant went through the motions if the pre-flight instructions like he couldn’t care less. Sure, we should all know how to buckle a seat belt and, attach an oxygen mask, and find the big gaping hole in the side of the plane in the event of a needed evacuation, but there was no pride in his attitude or actions He even shared with those within earshot that a monkey could do his job. I hope a monkey wasn’t also flying the airplane.

The point is, if you are a consultant, or if wait tables, change tires, review expense reports, sell shoes, build houses, deliver flowers, or give flu shots, do it with pride. If you sweep floors, be the very best floor sweeper there is. If you are a CEO, remember that pride starts at the top. Manicure the greens with precision and perfection if you’re a groundskeeper, and if you have the honor to serve the community in any way, do it with pride and a sense of gratitude, positive attitude, and servitude. If we have not pride, what do we have?

Thanks again for all of the e-mails – keep them coming and let me know what having pride means to you at and make it a better than good week.

Michael Norton is a strategic consultant, business and personal coach and motivational speaker, and CEO of He writes a weekly motivational column for the Vail Daily.

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