Vail Valley: Marketing company has a new name |

Vail Valley: Marketing company has a new name

Daily Staff ReportVail, CO,

Adventures in Advertising/Promotional Programs, Inc. will become TouchStone Promotions, Inc. March 15. The promotional marketing and merchandise company will remain independently owned, operated, and headquartered in Steamboat Springs. In conjunction with the business name change, the company will unveil a new Web site and logo. The company will maintain its Vail area field office led by account manager Michele Zoller. The new name of our company best reflects the nature of our promotional marketing and merchandise business, Zoller said. Our focus remains on working one-on-one with clients to provide distinctive and unique merchandise as strategic communication vehicles. Our dedicated hands-on approach ensures creative, targeted marketing solutions for our clients.The new Web site,, features the companys online store, a portfolio of client work, available services, idea concepts and recent news.Zoller and her colleagues have been in business since 2000, designing and implementing custom promotional programs built around branded merchandise. In addition to brand name products, TouchStone Promotions also provides creative design services. Programs use products from pens and mugs to high-end luxury brands.TouchStone Promotions works with several Vail Valley companies including: Black Tie Ski Rentals, Lion Square Lodge, Manor Vail Resort, Monteneros, ResortQuest, The Charter at Beaver Creek, and Vail Plaza Hotel & Club. Other Colorado clients include: Aspen/Snowmass, Beaver Run Resort, and Copper Mountain. For additional information on the power of promotional merchandise, call Zoller, 970-471-3101 or go to

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