Vail Valley marketing company introduces smartphone app for Vail, Beaver Creek
Vail, CO, Colorado
Hill Aevium, a Vail Valley-based marketing, Web design and digital communications company, has unveiled SkiQuest GPS for smart phones.
The company says the new voice-guided application is the first of its kind and provides resort destination visitors with information about merchants, retailers, resort information, trail descriptions, maps, and turn-by-turn voice instructions to any trail or lift on the mountain.
“This has the potential to revolutionize the skiing experience in Colorado,” said Linda Hill, President of Hill Aevium.
Ryan Serpan, vice president of interactive strategy for Hill Aevium, said, “SkiQuest GPS is a great representation of the power of mobile technology and we were thrilled to be able to handle everything for the client, from branding to the mobile application itself. This product places tools and information directly in the hands of a target audience and positions the client company ahead of their competition.”
A release from Hill Aevium states that people looking for cruiser runs corduroy, double black diamonds, or the shortest route back to the lodge can map their course turn-by-turn. In addition to trail descriptions and maps, the app allows users to plot routes by ability level, trail-to-trail or place-to-place. If necessary, a GPS voice guiding system and an instant telephone connection to the resort’s ski patrol guarantee a quick emergency response.
SkiQuest GPS has been available to skiers and riders at Beaver Creek and Vail since January and more Colorado resorts are expected to be added in time for the 2010-11 ski season. For more information about Hill Aevium services, visit http://www.hillaevium.com or call 970-926-6700.