Vail Valley Music: Roots-rock worth falling for
VAIL VALLEY, Colorado -Music seems secondary in the music industry these days. Today, the “music” business is about selling the whole package. “American Idol” is about more than how good your voice is, and how catchy your hooks are. “If people fall in love with you as a person, and your humor and your quirks, your tweets and the things you do outside your music, your story, your band and where you come from, that all seems to make the music more compelling or captivating for some reason,” said Denver-based musician Megan Burtt during a phone interview this week. Marketing is everything, especially in the Twitter/Facebook/MySpace/YouTube era, and especially when you don’t have a “million-dollar marketing budget backing you up,” said Burtt, who will perform a free show at Loaded Joe’s in Avon tonight with her band, The Cure For Love. The group falls squarely into the rock/pop genre, but it’s infused with a folk-blues-Americana vibe.
Burtt has been posting as many videos as she can on YouTube recently to show people what she’s got. “Everything has to be viral, grassroots and word of mouth,” she said. “The more creative you can get, the better. The more videos you put on YouTube, the more people seem to find out about you. They fiind a link, they re-post it. People seem to like video more than audio these days.”Free giveaways and incentives, and putting out EPs quickly rather than entire albums deliberately is Burtt’s plan for getting her music to the masses.”The market wants new music constantly,” she said. Burtt grew up in Denver. She attended the Berklee College of Music and even though she’s been pursuing music full time in the Mile High City for three years now, she mainly tours on the East Coast because that’s where her band is based. “It’s easier for me to fly out there than for everyone to fly out here,” she said.But that’s just what two of Burtt’s band members – drummer James Williams and guitarist Adam Tressler – did. The trio is performing a string of shows around Colorado over the next few weeks.”It will be an acoustic trio vibe. Still lots of energy and fun,” she said.
The group will play songs from the full-length debut album, “It Ain’t Love,” which was released in January. The album was co-produced by Burtt and the band with Eddie Jackson, who produced the two most recent James Taylor albums, and was recorded at The Belfry in Lafayette, New York. “The studio was formerly a church,” Burtt said. “They converted it into a live-in studio. So we all lived in ‘nowheresville,’ recording 12 to 14 hours a day making this album. The choir loft is now the control room, and there are still pews scattered around the recording space. It was so vibey and it was everything I had dreamed of.” The album has garnered favorable reviews from media outlets including Westword and examiner.com, all she could hope for since it’s an independent release, Burtt said.That brings us back to selling the singer. And for what it’s worth, Burtt seems to have the whole package. She’s pretty, exudes confidence on stage, and her voice – reminiscent of Linda Ronstadt and Sarah McLachlan – is good. Real good. Sweet and tender one moment, rocking the next. And that, for some people at least, is still the most important thing.High Life Editor Caramie Schnell can be reached at 970-748-2984 or email@example.com.