Vail Valley Partnership: Chamber associations partner with Vail Resorts for ski pass program (column) |

Vail Valley Partnership: Chamber associations partner with Vail Resorts for ski pass program (column)

Local businesses have the ability to purchase ski passes for its employees through the Vail Resorts merchant pass program. Consistent with past years, Vail Resorts offers the Eagle County merchant pass program to Vail Valley Partnership and Vail Chamber & Business Association members, offering skiing and snowboarding at both Vail and Beaver Creek, as well as in Summit County and throughout the Vail Resorts portfolio.

The merchant ski pass is a powerful hiring and employee-retention tool for local businesses. It not only allows businesses to provide its employees with ski passes valid at five local mountains, but also allows the business to retain ownership of the pass. In the event the employee leaves, the pass may be transferred to another employee for a $100 transfer fee.

New this year, two versions of the Epic Merchant Pass are available. These passes have expanded access from the original merchant pass program and offer our local community the option to ski outside Colorado. The passes will also offer the locals the ability to buy a reduced access pass at a reduced price, giving our community members the options to choose between limited or full access to Vail and Beaver Creek.

Both an Epic Merchant Pass and an Epic Local Merchant Pass are available. Both passes will be eligible for all of the benefits that have come with the prior Merchant Pass. In addition, the passes will still have the $100 transfer option, if needed.

Pass details:

• Epic Merchant Pass ($859): Unlimited access with limited restrictions to Vail, Beaver Creek, Breckenridge, Keystone, Park City, Northstar, Heavenly, Kirkwood, Arapahoe Basin, Whistler Blackcomb, Stowe, Afton Alps, Wilmot and Mount Brighton. Holiday restrictions will apply at Vail, Beaver Creek, Stowe and Whistler; Nov. 24-25, Dec. 26-31, Jan. 13 and Feb. 17-18.

• Epic Local Merchant Pass ($639): This pass will have 10 days of skiing with the above-mentioned holiday restrictions at Vail, Beaver Creek, Whistler Blackcomb and Stowe and limited restrictions at Park City, Northstar, Heavenly and Kirkwood. It also includes unlimited, unrestricted access to Breckenridge, Keystone, Wilmot, Afton Alps, Mount Brighton and Arapahoe Basin.

The Merchant Pass is intended for use only by employees of the business. Contractors, friends and family are not eligible. Vail Resorts will conduct audits throughout the season, and misuse of the program will result in removal from the program and termination of all passes.

Don’t miss out on the Epic Merchant Ski Pass for the upcoming ski season, and special thanks to Vail Resorts for its commitment to continuing the Epic Merchant Pass program for members of our business community.

Complete details on the Epic Merchant Pass options can be found at The Epic Merchant Pass is exclusive to Vail Valley Partnership and Vail Chamber members. All Partnership members at the Copper level or above are eligible to participate. Visit for more details, and if you have questions, contact Anna Robinson, Vail Valley Partnership program and office manager, at 970-477-4027 or the Vail Chamber at 970-477-0075 or

Chris Romer is president and CEO of the Vail Valley Partnership, the regional chamber of commerce. Learn more at

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