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Vail Valley Partnership column

Michael Robinson
Vail Valley Partnership, President/CEO

Platinum is considered a precious metal. The Vail Valley Partnership agrees, which is why as part of our Lodging Quality Assurance program, which inspects and evaluates units from East Vail to Eagle, we have dedicated a “Platinum” rating level that outshines all the rest (with Gold, Silver and Bronze following).

The Platinum level represents one of the finest accommodations in the area. The first impression is “wow!” Furnishings and appointments are of the highest quality, unique and coordinated, as are all other aspects of the interior. Interior style and design are unsurpassed.

Custom details and accents enhance overall unit decor. Units in these properties are not lacking in any area.



The Partnership, inspecting all units rented through Vail Beaver Creek Central Reservations and the Vail Valley Partnership Central Reservations, takes this task seriously. There are 5,771 units in the program, which equates to roughly 95 percent of units in the valley. Of the units reviewed, approximately 35 percent are Platinum units. This number makes it apparent that much time and effort goes into achieving this status.

Is the mission to attain this standard crucial? Certainly. Why? The Vail Valley is getting a makeover, and a pricey at that. With high-end inventory such as the Vail Plaza, One Willow Bridge and Arrabelle coming soon, and projects like Vail Resorts’ EverVail on the horizon, the bar is being set higher and higher for high-end accommodations.



To see just what it takes to achieve our Platinum rating. the Partnership will host a Lodging Quality Assurance Platinum Property Home Tour on June 20 from 1 to 5 p.m. This is not a typical “Parade of Homes” tour. Rather, it will showcase Platinum rental properties to provide property owners with a real-life example of what makes a Platinum property so special.

This event ” which we expect to become an annual showcase ” will allow Vail Valley Partnership members to see top-of-the-line resort properties within the valley. Eight rental units including hotel rooms, condominiums and homes along the slopes of Vail and Beaver Creek will open their doors to showcase unique architectural designs, creative interior decoration and impressive art. The tour will reinforce the importance of continual re-investment in the Vail Valley’s rental properties and will educate tour participants about how the Lodging Quality Assurance program works.

We invite you to join us in a self-guided tour of the following properties: The Tivoli Lodge, Peak Properties ” The Tyrolean, The Tryst, East West Resorts ” Stonegate and Highlands Slopeside, Beaver Creek Lodge and the Park Hyatt Beaver Creek Resort and Spa.



A drawing also will take place at the Allegria Spa, located in the Park Hyatt Beaver Creek during the Partnership’s June mixer beginning at 5 p.m. Those who tour at least four of the designated properties will have the chance to win a two-night stay at The Tivoli Lodge.

This tour is exclusive to Partnership members and Lodging Quality Assurance program participants.

Tickets are $5 in advance and $10 at the door. Ten percent of ticket-sale proceeds will be donated to The Vail Academy, which has donated volunteers to help with the day’s event. To get your ticket to Platinum, call Misty VanHeulen at mvanheulen@visitvailvalley.com or 970-477-4010.


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