Vail Valley Partnership looks to the future |

Vail Valley Partnership looks to the future

As announced last week, Michael Robinson, former president of the Vail Valley Partnership, has resigned. While the mission to positively impact tourism and the region’s business community remains unchanged, you will see some new voices as they pertain to the Partnership’s weekly column.

In the following weeks, key constituents of the Vail Valley Partnership, including its Board of Governors, will offer their perspectives on issues concerning the business community.

As the resource and advocate for business and tourism in the Vail Valley, it is important that we continue to remain tapped into all industry happenings. With the depth and diversity our board has to offer, this is a promise we can make to our partners.

Our membership-based organization represents some 1,000 business partners with the express purpose of supporting and driving business and economic development from Vail to Eagle. The Partnership continues in its efforts to support the business community. As President John F. Kennedy said, “Change is the law of life. And those who look only to the past or present are certain to miss the future.”

The Vail Valley Partnership is poised to continue to help support, lead and unite the Vail Valley business community as we enter another ski season and look to the future.

Positive evolution

There is plenty to be optimistic about this year. Occupancy and revenues are up for the season at most Vail and Beaver Creek lodges and resorts. Vail Resorts has again invested in on-mountain improvements at both Vail and Beaver Creek. The long-awaited Arrabelle at Vail Square is scheduled to open soon, which will bring with it retail names including Burton, Quicksilver and Patagonia.

Just as the various communities in the valley evolve, the Vail Valley Partnership continues to evolve as an organization. We continue to be a facilitator of ideas to help promote the Vail Valley and our business community at a regional and state level. The Platinum Service Program, the Partnership’s signature customer service program, has been expanded to allow participating partner businesses to select from three options to best fit their budgets and business needs.

A View from the Top, the Partnership’s bi-annual customer service speaker series, is coming to the Vilar Performing Arts Center on Nov. 20 and will feature keynote speaker Jackie Freiberg, a best-selling author whose motivational speech will shed light on how all workers within an organization can empower themselves to become leaders. Her presentation will also emphasize that the power of an organization rests in the power of its people, and not one person alone. As a bonus, all attendees receive a copy of her new book, “BOOM!”

Future unification

In addition to customer service programs, the Partnership continues to look to the future to facilitate togetherness among the business community. An example is the Success Quest business-to-business trade show, which was recently held Ford Hall at the Park Hyatt Beaver Creek and drew several hundred attendees interested in networking and learning business tips at the educational breakout sessions.

The Partnership also provides networking opportunities at our monthly mixers, leads groups and Success in 60 Seconds (a “speed-networking” program).

The Partnership continues to move forward with our various committees that range from specific industries such as restaurants and lodging to broad, industry-wide committees such as marketing, government affairs and events. The Partnership, as part of our mission to support, lead and unite, will continue to involve the best and brightest in the Vail Valley to share best practices.

The Vail Valley Partnership continues to evolve and grow, as does every business. The Board of Governors and the staff at the Partnership are excited about the future and continue to welcome feedback from the Vail Valley business community. Visit us on line at or call us at 476-1000.

Chris Romer is marketing director for the Vail Valley Partnership.

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