Vail Valley Partnership members are on a memorable ride |

Vail Valley Partnership members are on a memorable ride

Michael Kurz
Vail, CO, Colorado

As we assess the overwhelmingly positive response from the more than 160 attendees at last week’s Vail Valley Business Forum, it occurs to me that the Vail Valley Partnership may just now be getting comfortable in its own skin.

From its early founding as the Vail Resort Association back in 1964, through various iterations as chamber, tourism/chamber then chamber/tourism bureau to the Vail Valley Partnership’s current mission as the lead tourism advocate and economic vitality center for the valley, we have evolved much over the past 44 years. Some say it was more wobbling than evolving, but the organization, in whatever iteration, has always had one goal at its core… success for our partners and today, with the will and ability to structure and present events like this spring’s View from the Top with Dennis Snow, the Vail Valley Business Forum, View from the Top II this fall and the impending Success Awards Gala at the Ritz Carlton this winter. We feel we may have hit our stride.

With 800 partners from Denver to Glenwood Springs, the partnership has now achieved significant momentum and is able to attract human assets, gather and present meaningful, valuable benefits, offer frequent networking opportunities and provide opportunities for our partners to showcase their enterprises and solicit support.

Partner benefit programs include discounted services vital to running a business, including Heartland Payment Systems for credit processing. Heartland is one of the largest such companies in the world.

Pinnacol Assurance brings our partners a group insurance option designed to reduce worker’s compensation costs by promoting risk management and accident prevention plans in the workplace. The partnership’s Office Depot benefit is also a stunner, offering an average of 20 percent savings on office supplies, furniture, technology, printing and promotional products with free delivery on office supply orders.

For partners that care about their employees yet find funding new plans impractical, AFLAC provides tax-favored supplemental insurance policies and benefit services that have made this coverage indispensable.

When you consider programs like this and the marketing, advertising and cost-saving programs we provide, it’s as if our partners have a big, strong ally standing shoulder to shoulder with them as they face the challenges of operating an enterprise in the new century.

The cherry on top of the sundae? Events like the partnerships upcoming View from the Top (stay tuned, we expect it to be another blockbuster program this fall), monthly after-hours business mixers at fun locations throughout the valley, involvement opportunities like the Ambassadors Club, Business Committee, Lodging Committee, Marketing Committee and more paint a portrait of a robust, energized, focused organization committed to the hard work of economic vitality and the fun work of doing it together.

We welcome the opportunity to join you. As Myles Rademan, the public policy specialist and consultant from Park City so eloquently pointed out at the forum, “the concept of community is derived from the words ‘common’ and ‘unity.'”

Yes we all belong to individual communities, but we also know that in today’s valleywide economy, we’re all connected. So we encourage you to put on your helmet, click your feet into the pedals and get in the race with the Vail Valley Partnership. It’s going to be a great ride.

Michael Kurz is president and CEO of the Vail Valley Partnership.

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