Vail Valley Partnership planning a great ’08 |

Vail Valley Partnership planning a great ’08

Brian NolanVail, CO, Colorado

Before I write about the Vail Valley Partnerships near-term future, Id like to thank all those who attended last Fridays Annual Gala and Vail Valley Success Awards at the Ritz-Carlton Bachelor Gulch. The Partnership would once again like to congratulate all the nights nominees and winners. Wed also like to thank the wonderful, attentive staff of The Ritz-Carlton, Bachelor Gulch and all event sponsors, as it is these individuals who made the night possible.Those of you who attended also heard the news the Partnerships has hired Michael Kurz as its new president and chief executive officer. After an aggressive search lead by the Partnerships Board of Governors, it was Michaels diplomatic nature and intrinsic leadership capabilities that positioned him above all other candidates. Michaels first day on the job is Feb. 11. Michael joins the Partnership after serving 10 years as CEO and creative director for his own firm, Kurz McDonald Brand Development in Vail. And even though Michael has been a valley resident for years, the Partnership looks forward to introducing him to the community. We will keep partners informed about opportunities to meet the new president in the coming weeks. So now, with the gala coming to a close and the exciting announcement made, some may wonder whats ahead for the Partnership in 2008? Just around the corner is Success in 60 Seconds, a speed networking event co-hosted by the Partnership and the Vail Cascade Resort & Spa on Wednesday, Feb. 13. Success in 60 Seconds is essentially modeled after speed dating, where people can briefly meet but exchange business cards instead of personal numbers. Sitting face to face, each person has 90 seconds to describe their companys offerings before moving to greet the next person.Not only is it a way for businesses to communicate what they represent, but it allows others to associate a face and a personality with the business. It is also an alternative networking opportunity for those unable to attend the Partnerships monthly evening mixers. To assure the events fast-paced atmosphere, registration will end after the first 20 entrants. The format is fair to everyone the shy, the aggressive, and the showman. Contact Cameron Lowe at 477-4001 or to learn more.But its not just events the Partnership talks about we talk about all the wonderful things that take place in the valley when promoting the destination. For example, through our Vail On Sale database that primarily targets our Front Range guests with lodging specials, we help promote attractions like CarniVail and concerts in town. A similar database comprised of national guests is also utilized to promote similar events and festivals. The Partnership recently partnered with the Colorado Tourism Office on a special marketing campaign that spotlighted Vail as the ultimate town to explore on foot. Some of you reading today may have been part of this campaign.The above two examples are small insights into a larger picture that reflects the Partnerships efforts to enhance the conditions for business success. Fridays gala celebrated the unique business spirit of our valley; one that rewards and recognizes business practices that create and maintain a place people love to visit. The commitment to that spirit will go undeterred, and thats whats in store for 2008.Brian Nolan is a member of the Beaver Creek Merchants Association and the Vail Valley Partnership Board of Governors.

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