Vail Valley Partnership president to resign
Vail, CO, Colorado
Michael Kurz, president and CEO of the Vail Valley Partnership, has resigned to re-establish his strategic marketing consulting practice in Vail.
“The Vail Valley Partnership will strengthen its commitment to generating group and conference business, specifically driving ‘heads in beds’ and to continuing and enhancing its chamber-related education and networking programming, becoming more of an advocate for the small-business community year-round,” said Glenn Davis, chairman of the Vail Valley Partnership Board of Governors.
Kurz, who has led the organization since 2008, worked with the staff and the volunteer Board of Governors over the past several months to refine the group’s mission and how it helps its nearly 600 partner businesses with business development, regional and destination marketing, sales, promotions and advertising.
“Michael has been instrumental in helping us establish both a vision and initiatives that make sense in today’s economic environment,” Davis said. “His gracious exit strategy has given us a solid platform for the future. On behalf of the community, we thank him for his hard work and perseverance and wish him well.”
Kurz joined the organization after a career in marketing that began in 1973. He came to the Vail Valley Partnership from Kurz McDonald, Inc., a brand development consulting firm he founded in 1998.
“Over the past two years, the VVP staff, Board, trusted advisors and confidants have all contributed to building the effective and important organization you see today,” Kurz said. “I believe the VVP will be, with this new vision as a guiding force, more valuable than ever to its members, lodging partners, local and county economic development entities, non-profit partners and the community at large. I leave a highly dedicated, well-motivated and sincere staff, completely capable and eager to meet our members’ needs.”
“Michael has been a tremendous leader with excellent communications skills,” said Chris Romer, Director of Marketing for the partnership. “On behalf of the staff, we wish him well and extend our heartfelt thanks.”
Kurz will leave March 26. A search for a replacement at this time is unlikely. Organizational changes will be evaluated at the end of the ski season.