Vail Valley Salvation Army still seeking Red Kettle donations
With less than one week to go, the biggest fundraising season for The Salvation Army Vail is in trouble. The nonprofit raises a significant portion of its annual funding during its Red Kettle Campaign, running from mid-November through Christmas Eve.
This year, the impact of COVID-19 has put The Vail Valley Salvation Army about $30,000 behind on its fundraising goal of $52,000.
The organization is serving significantly more people in 2020 with Christmas assistance, including putting food on tables, paying bills, providing rental assistance and utilities and helping place gifts under the tree. At the same time, due to the closing of retail stores, consumers carrying less cash and coins, and the decline in foot traffic, The Salvation Army is seeing a significant decrease in funds raised locally through the red kettles, which could limit its capability to provide services for the most vulnerable.
“We use Red Kettle donations to help people all year long,” Salvation Army Vail director Tsu Wolin-Brown said. “More than ever people in our community are in need. It’s been a long year for us, but we have more to do. If you have the ability to give, please partner with us in helping those in our community.”
All donations stay in Eagle County, and an anonymous donor has offered to match up to $10,000 in on line donations. You can help by donating to Red Kettles around town, to The Salvation Army’s Virtual Red Kettle at vailredkettle.org or signing up to volunteer at bellringer.salvationarmyvail.org.
Support Local Journalism
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.
User Legend: Moderator Trusted User